With South by Southwest (SXSW) right around the corner, the digital and technology world’s attention will soon shift to Austin, Texas.
SXSW veterans know that you go to that festival for two reasons: to learn and to network. Networking parties, receptions and events – both official and unofficial – dot the schedules of tens of thousands of SXSW-goers every year, and this year will be no exception.
But while there are admittedly hundreds of party and reception options at SXSW, Porter Novelli is hosting one we think is unique and can help do some good in the world. Continue reading
Most of us strive to be known as brand builders, reputation managers, crisis maestros, et al. For better or for worse, I’m considered the world’s foremost authority and advocate on mustaches.
Sad but true.
In summer 2006, I mused with a few friends “Why not bring the mustache back into prominence?” That turned into a non-profit organization, online community, living and breathing digital Petri dish going on six years now that’s been featured by CBS Sunday Morning, Rachel Ray, USA Today, ESPN, “Fashionably Late With Stacey London,” the “Colbert Report” and more. Continue reading
As I help nonprofits improve their public relations and social media efforts, I’m struck by the fact that, regardless of size or mission, they often ask similar questions. I’m sure other groups have similar questions, which is why I’m excited to start this new PRBC series, which aims to answer nonprofits’ most burning questions.
Question: I’m having trouble establishing tangible goals & objectives in regards to media measurement for my non-profit organization. I’ve gotten stories placed in the paper or on local tv & radio stations in the past, but that was reactive, nothing strategically planned. Any advice? Continue reading