PRBreakfastClub

Most of us strive to be known as brand builders, reputation managers, crisis maestros, et al. For better or for worse, I’m considered the world’s foremost authority and advocate on mustaches.

Sad but true.

In summer 2006, I mused with a few friends “Why not bring the mustache back into prominence?” That turned into a non-profit organization, online community, living and breathing digital Petri dish going on six years now that’s been featured by CBS Sunday Morning, Rachel Ray, USA Today, ESPN, “Fashionably Late With Stacey London,” the “Colbert Report” and more. Read the rest of this entry »

As I help nonprofits improve their public relations and social media efforts, I’m struck by the fact that, regardless of size or mission, they often ask similar questions. I’m sure other groups have similar questions, which is why I’m excited to start this new PRBC series, which aims to answer nonprofits’ most burning questions. Question: I’m having trouble establishing tangible goals & objectives in regards to media measurement for my non-profit organization. I’ve gotten stories placed in the paper or on local tv & radio stations in the past, but that was reactive, nothing strategically planned. Any advice? Read the rest of this entry »