PRBreakfastClub

It’s a common, and possibly over-analyzed, topic. One that has been discussed at nearly every social media conference I have attended. Yet, I’m going to broach the topic again. Should you engage in social media?

Instead of debating the pros and cons of engaging in social media, I’m going to take a slight detour.  If you can’t or aren’t willing to engage, you at least need to monitor.

I think one of the largest misconceptions among organizations not involved in social media is that, if they don’t have a social media presence, nobody is talking about them. Read the rest of this entry »

One of my favorite office tricks is organizing my e-mail so that my inbox is empty. Productivity nerds sometimes call this tactic Inbox Zero, and it’s a rule by which I live my business life. I know that PR pros can be inundated with e-mail, perhaps more than most, and I truly believe everyone can tame their inbox.

How do you even begin? Let’s go on a magical productive journey. Read the rest of this entry »