Tag Archives: social media

15 Online Marketing Techniques: How they Relate to Your Firm’s Growth

With so many different marketing channels at your fingertips, how do you decide where to invest? Which online marketing techniques are really going generate leads for your firm? Here at Hinge, we set out to answer these questions in a recent study of 500 CEOs and marketing executives from professional services firms across the globe.Read the rest of this entry

Is the Power of Social Media in Politics a Good Thing? (Part II)

In the first part of this series on the influence of social media in politics, I took a look at the benefits brought by the age of social media to politics. However, everything isn’t sunshine and rainbows – the influence wielded by the social platforms can just as easily have a bad influence.Read the rest of this entry

Is the Power of Social Media in Politics a Good Thing?

Social media is big. Bigger, in fact, than even the most liberal commentator would have predicted a decade ago. It influences every part of our life, where we go, what we do and how we do it, that includes playing a big part in politics. But is that a good thing? In this two partRead the rest of this entry

Facebook’s Future

Facebook’s mission is to make the world more open and connected.  Since launching in 2004, Facebook has changed what it means to connect online and has empowered billions to share.  But nearly a decade in, there is uncertainty about Facebook maintaining its top flight position due to changing demographics, competitors, copied innovation and a backlashRead the rest of this entry

2013: The Year that Social Media Will Run out of Kool-Aid

Anyone who operates within the social media space knows all too well “the bandwagon effect” that new platforms and pundits’ prognostications can have on the entire ecosystem.  A new tool is released, a different approach to a standard procedure is introduced, predictions abound of what direction the industry is headed in, and advice on howRead the rest of this entry

Top 5 Tips for Adapting a Relationship Marketing Model

In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men’s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketingRead the rest of this entry

Dunbar’s Number, Your Brain and Why Scaling Media Relations is a Bad Idea

Public relations today faces a vexing problem: our brains aren’t big enough to keep up with the promise of the technology that we now have available to us. Now, I don’t mean to cast aspersions on my peers, the reality is that, regardless of industry, no one has a brain big enough to deal with the increasingRead the rest of this entry

Top 10 Failed Social Media Sites

Our friends over at MyLife.com have created an infographic on the top 10 failed social media sites (below the fold). Agree/Disagree with their ranking?  Why? Let us know in the comments.Read the rest of this entry

Interview with Mark Schaefer, Part II

If you’ve yet to see Part 1 of this fantastic interview with Social Media and overall Marketing smartie Mark Schaefer, head on over to the B2B Bliss Blog and take a read and a gander at the video interview with Elizabeth Sosnow.  Also, subscribing wouldn’t be worst idea in the world either. Or, if you’dRead the rest of this entry

PR Flubs, Missed Opportunities, and the Human Touch

If you haven’t heard of Health Management Associates (HMA), that’s ok, few would probably know who they are. That is unless you watched the 60 Minutes segment this past Sunday on how they are allegedly encouraging administrators and physicians at hospitals they own to admit as many patients as possible, in order to boost profits.Read the rest of this entry