Facebook’s mission is to make the world more open and connected. Since launching in 2004, Facebook has changed what it means to connect online and has empowered billions to share. But nearly a decade in, there is uncertainty about Facebook maintaining its top flight position due to changing demographics, competitors, copied innovation and a backlash to paid content strategy. The assumption has been Facebook is easy, the de facto, must-use social platform. A client says “we need social” – marketers would say “Facebook.” As strategists we can’t just assume Facebook is a go to solution moving forward. Continue reading
buy viagra online at cheap price alt=”little-known facebook tricks” width=”300″ height=”200″ />If you’re like most marketers, you probably have a love-hate relationship with Facebook. Yet there’s no denying that the social networking behemoth is a great addition to your digital marketing presence, allowing you to expand your reach, increase your engagement and drive more people back to your website.
Facebook changes features and functionality on what seems like a weekly basis, so it can certainly be difficult to keep up with what’s new. And as a result of a slew of recent changes, you may not have noticed a number of updated features that give you more control over your Facebook page—and, by extension, your Facebook marketing efforts.
As a community manager, you need to be adept and keep in tune with your audience. How do they react to posts? Will they be your champions in a crisis? Do they really like you?
One of the
ways we find out if followers enjoy what we post is the good ol’ “like” on Facebook. It’s a magical button. It brings joy and makes the sky seem brighter and really makes kittens happy. Ok, I kid. Continue reading
Just recently passing one billion users, Facebook is the undisputed king of all social media sites. Its closest competitor in 2012, Twitter, only has around 200 million users. What this means for business is that any type of market can become vibrant if presented correctly on Facebook, even real estate.
Although much of the world is still behind the 8 ball on home values and stagnant properties, some real estate professionals are experiencing a lot of success by marketing their properties via Facebook. In fact, if taken as a world on its own (which is essentially what Facebook is), there is no slow market in real estate online. Continue reading
Well New Orleans is finally surfacing after Hurricane Isaac made an appearance in our city. As a communicator it was hard to be without power. No power may mean no AC and everything in your fridge is spoiling but to a communicator no power means no TV and no internet. I was so desperate for information and to connect with the outside world that I went as low as to “watch” the radio. Continue reading