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Engage with the Hate
I recently began that much-maligned exercise of apartment hunting with my wife in Minneapolis and if I learned anything from the pursuit (other than a realtor’s idea of ‘spacious’ is from the point of view of the cockroaches) it is that businesses need to engage with hate online.
Much of our hunting utilized social media – we searched ads and sites and used accompanying blogs, tweets and reviews to assess where best to rest our hats. It is safe to say that there is a lot of hate in the social media sphere – from security deposit battles to strange-smelling hallways, the dramas of rental life in the Twin Cities were laid bare online. Continue reading
Christina’s Coffee Talk with Danielle Culmone
My favorite thing about working in public relations is how it can be applied to any industry. Chances are, if you find something you’re passionate about, you can do PR for it. My guest this week, Danielle Culmone, is a great example of that. Danielle is an account supervisor in the real estate division at Quinn & Co Public Relations. This fervent coffee drinker fits right in with the rest of PRBC with her latest idea: The Coffee EpiPen: “stab yourself in the thigh each morning with your daily caffeine dose and go!” I think I know a few people that would buy that! When she’s not thinking of these fantastic inventions, or working, Danielle likes to turn her brain off to read lots of books and 186 subscriptions in her Google Reader. She loves to travel and makes it a point to go somewhere new each year. So this week, Danielle teaches us about the world of real estate PR. Continue reading