The following is a point/counterpoint article written by PRBC-ers Jeff Esposito and Kate Ottavio with their thoughts on Tom Humbarger’s Best Practices for Corporate Twittering.
While Tom Humbarger makes some good points for guidelines for corporate Tweeting under getting started and being honest, human, responsive and nice, I do think he misses the boat in his section on getting the message out. Continue reading →
I was having a conversation with fellow PRBC-er Jess about our mutual Twitter dilemmas.
There doesn’t seem to be a week that goes by that I don’t hear “Hey Marie, you really should get a personal Twitter account.” But, why is that?
If you don’t know by now, I tweet from my work account. When tweeting on behalf of a company, you have to be mindful of what you are putting out there for public consumption. Continue reading →
My favorite thing about working in public relations is how it can be applied to any industry. Chances are, if you find something you’re passionate about, you can do PR for it. My guest this week, Danielle Culmone, is a great example of that. Danielle is an account supervisor in the real estate division at Quinn & Co Public Relations. This fervent coffee drinker fits right in with the rest of PRBC with her latest idea: The Coffee EpiPen: “stab yourself in the thigh each morning with your daily caffeine dose and go!” I think I know a few people that would buy that! When she’s not thinking of these fantastic inventions, or working, Danielle likes to turn her brain off to read lots of books and 186 subscriptions in her Google Reader. She loves to travel and makes it a point to go somewhere new each year. So this week, Danielle teaches us about the world of real estate PR. Continue reading →