All posts by Jeff Esposito and Kate Ottavio

Corporate Twitter Use – Our 2 (well, 4) cents


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The following is a point/counterpoint article written by PRBC-ers Jeff Esposito and Kate Ottavio with their thoughts on Tom Humbarger’s Best Practices for Corporate Twittering.

Jeff:

While Tom Humbarger makes some good points for guidelines for corporate Tweeting under getting started and being honest, human, responsive and nice, I do think he misses the boat in his section on getting the message out. Continue reading