The following is a point/counterpoint article written by PRBC-ers Jeff Esposito and Kate Ottavio with their thoughts on Tom Humbarger’s Best Practices for Corporate Twittering.
Jeff:
While Tom Humbarger makes some good points for guidelines for corporate Tweeting under getting started and being honest, human, responsive and nice, I do think he misses the boat in his section on getting the message out. Continue reading