As a community manager, you need to be adept and keep in tune with your audience. How do they react to posts? Will they be your champions in a crisis? Do they really like you?
One of the
ways we find out if followers enjoy what we post is the good ol’ “like” on Facebook. It’s a magical button. It brings joy and makes the sky seem brighter and really makes kittens happy. Ok, I kid. Continue reading →
If you spent any time around the television (or your laptop) this weekend, you most likely were glued to the NFL Divisional Playoffs. One game in particular had my attention… The New York Giants versus the Green Bay Packers (cue NFL Films music).
Being a huge fan of G-Men, I was on the edge of my seat the whole game. However, it was one play that showed why social media is a great companion for sports broadcasts. With the Giants leading 3-0 in the first quarter, Packers receiver Greg Jennings apparently fumbled the football after a catch. Game referee Bill Leavy went to the replay booth to review it. Leavy decided that it wasn’t a fumble, despite the game broadcast showing multiple angles that the ball was coming out. Continue reading →