Tag Archives: NBA

Jason Mollica

Sports and Social Media…Why it’s Good PR

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If you spent any time around the television (or your laptop) this weekend, you most likely were glued to the NFL Divisional Playoffs. One game in particular had my attention… The New York Giants versus the Green Bay Packers (cue NFL Films music).

Being a huge fan of G-Men, I was on the edge of my seat the whole game. However, it was one play that showed why social media is a great companion for sports broadcasts. With the Giants leading 3-0 in the first quarter, Packers receiver Greg Jennings apparently fumbled the football after a catch. Game referee Bill Leavy went to the replay booth to review it. Leavy decided that it wasn’t a fumble, despite the game broadcast showing multiple angles that the ball was coming out. Continue reading →

John Trader

The NBA’s Desperate Need for PR Damage Control

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Ah yes, pro sports. So deeply embedded in the fabric of our culture, pro sports in America have an immeasurable impact on so many things in our society. Sports can lift a nation with tales of tragic youth turned pro athlete superstar or cast depression on our psyche like how we all felt after watching the U.S. women’s soccer team lost to Japan in the World Cup Finals.

Relationships are forged and destroyed by sports. National and regional collective moods often rise and fall with the results of teams and individual efforts. Cities, towns and states can reap billions of dollars in revenue from pro teams in local markets.   Continue reading →