Tag Archives: traditional media

The Summer Week That Was:June 25 – 29, 2012

PRBreakfastClub weekly news wrap for PR Pros on social media, PR and advertising
Microsoft Buys Yammer

Thankfully, Friday has arrived. Setting aside for a moment the landmark Supreme Court decision that upheld Obamacare as truly the news story of the week (or perhaps the year, or even decade), let’s dip our toe into the PR, social media, and advertising pool for a look at some of the stories that caught our eye this week which you may have missed. Not necessarily listed in their order of importance, here are some stories that we felt were worth passing on to you, our loyal readers, as significant for our industry: Continue reading

Consuming media – is my generation even reading newspapers?

Girl (6-8) carrying bundle of newspapers, smiling, portrait

As the internship coordinator for the Connecticut office of my firm, Co-Communications, I’ve interviewed a number of candidates. The one question I always ask no matter what?

“What kind of media do you consume?”

I’ve received a variety of answers and I consider myself fortunate to have never heard, “um, I don’t really read or watch the news…” Continue reading

The Fallacy of “Blogger Relations”

Male against financial journalsI’ve never really had a problem being a little unconventional with my thinking, so I’m going to go ahead and say what some in the PR business may consider blasphemy: To me, the term “blogger relations” is a bunch of BS.

It’s not that I have a problem with actually reaching out to and effectively working with bloggers. I am completely for that, and embrace those types of relationships each day with my work. My problem stems from the fact that those of us in PR have even had to take the time to create a new term for the type of relationships and media outreach we should have been doing all along with EVERY type of media, not just bloggers. Continue reading