Tag Archives: msm

Tech PR: The Coming Democratization of Media

“I’m like God — I can do and say whatever I want.”  Thus spake the tech columnist for a large print daily. It was the mid-1990s. I’d called to ask why he’d flagrantly quoted someone out of context. Fortunately there are fewer of these byline clowns in operation today. And that’s the real value of the online revolution displacing traditional media. The Gaddafis of media are holding out a bit longer, but ultimately they’re marked men.

‘Twas a time when, merely by accession to the throne of an important print or broadcast media outlet, a journalist exercised God-like powers. Still happens, but less so. Continue reading

The Fallacy of “Blogger Relations”

Male against financial journalsI’ve never really had a problem being a little unconventional with my thinking, so I’m going to go ahead and say what some in the PR business may consider blasphemy: To me, the term “blogger relations” is a bunch of BS.

It’s not that I have a problem with actually reaching out to and effectively working with bloggers. I am completely for that, and embrace those types of relationships each day with my work. My problem stems from the fact that those of us in PR have even had to take the time to create a new term for the type of relationships and media outreach we should have been doing all along with EVERY type of media, not just bloggers. Continue reading