Tag Archives: advice

Jason Mollica

Why We Need to Set the Bar Higher When Giving Advice

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Waffle © by ilovememphis

Earlier this week, Ragan.com posted a blog titled, “8 Foods PR Pros Should Avoid.” When I first saw it tweeted, I thought that it may have a few foods that aren’t good as we are working. Maybe I shouldn’t have that chicken finger sub for lunch; should I bypass the Starbucks breakfast sandwich. Heck, maybe I should be skipping Starbucks altogether (ok, that’s not happening).

As I clicked the link and actually read the blog, it was neither about foods we shouldn’t eat nor healthier options. The blog discussed how on the next visit to the store,  we “consider which items not to buy. These products can rattle PR pros by planting negative subliminal messages in their psyches.” Continue reading →

Linzy Roussel Cotaya

Merry Blog Christmas

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Holiday Card © by the prodigal untitled13

Temperatures are starting to get cooler in areas of the country. Do you know what that means? You are behind on your Christmas PR plan!

If you are buried under in your daily to-do list and Christmas seems like a million years from now….snap out of it. You may have missed the majority of the Christmas spreads in the most desirable magazines but you can still pull it off. Continue reading →

Linzy Roussel Cotaya

Isaac Lessons Learned

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Hurricane Isaac makes landfall. © by Official U.S. Navy Imagery

Well New Orleans is finally surfacing after Hurricane Isaac made an appearance in our city. As a communicator it was hard to be without power. No power may mean no AC and everything in your fridge is spoiling but to a communicator no power means no TV and no internet. I was so desperate for information and to connect with the outside world that I went as low as to “watch” the radio. Continue reading →

Linzy Roussel Cotaya

Summertime To-Dos

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We have all heard of Spring cleaning and in the South, where I am from, we have freezer cleaning when it is hurricane season.(This basically means you use all of the items in the freezer so in case you lose power you don’t lose a lot of frozen items). Either way they are both dedicated times that you stop each year to focus on clearing out the clutter and reorganizing yourself.

While it is hard to stop in the PR world, summer is the perfect time to stop and clean up the shop. Add it to your Outlook calendar to save time for cleaning. Tackle those things that you wish you had time to do that would make life easier but you don’t have time to stop. Continue reading →

Linzy Roussel Cotaya

The Summer Week That Was June 18- June 22

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It is summer and hopefully PR professionals are hitting up the beaches and enjoying some travel. I am sure that the cell phone is not far and the laptop is in tow but hey it’s an effort to relax and unplug.

Social media has changed the way that people are traveling and documenting their summer vacations. No longer are tourists spotted only by the cameras hanging around their necks and the maps in hand. They are now using their iPhone for a camera and documenting their entire trip through live tweeting or Facebook check-ins. Facebook recently released a list of the Most Social Landmarks based on this trend. Continue reading →

Linzy Roussel Cotaya

The PR Event Toolkit

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PR pros plan for the worst and hope for the best. It is our job. I asked about 50 PR pros what is in your PR Event Toolkit. You know, the go to box that you bring to every event that is stashed with a solution to just about any event crisis except the weather.

With this box you can either save the day or survive on a deserted island. Here is what they said are the necessities to have on hand: Continue reading →

Linzy Roussel Cotaya

10 Ingredients to Make Your Event Execution Easy

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Being in PR means that you plan and execute events to perfection and no detail is forgotten. Each PR pro has their style for planning and how they work to get it all done. There is a recipe for event planning which includes a little creativity, a little OCD, a little leadership and a dash of caffeine. When you put it all together you get some pretty stellar events that PR pros pull of every day.

Behind the scenes of the seamless event that you have produced there is an army of details that get you through. Here are some of the secret ingredients that help PR pros pull off perfection: Continue reading →

Matt LaCasse

Why Your Klout Score Doesn’t Matter (Much)

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Last night’s #pr20chat was on the subject of integrating offline marketing tactics with those being used online. More to the point, ensuring “real world” tactics are still playing a large part in the strategy for your organization or client(s).

I’ve been wanting to write about Klout for a week or so now, and why I think Klout is a good starting point for a lot of things, but in the end doesn’t mean anything. This all started for me with the infamous Wired article a few weeks ago where an executive’s job interview essentially ended after his Klout score was deemed too low. After much wailing and gnashing of teeth, posts were written about how much Klout sucks and how it is making those in the PR and marketing industries lazy. Continue reading →

Linzy Roussel Cotaya

What Does a Blogger Really Want?

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There are many articles out there on how PR professionals should seek, contact and engage with bloggers. We are focused on building a relationship with bloggers and converting them into brand ambassadors for our client. We hope that they will write amazing posts about our clients and it will spread through the blogger world like wildfire.

But as PR pros have we stopped to think about what the bloggers want from us?

I am a mom blogger, crawfishtales.com, and I have had the opportunity to be on both sides of the pitch. This has given me insight that I have used to mold the way that I, as a PR pro, engage bloggers. I constantly remind myself that bloggers are receiving multiple pitches just like a reporter and that I need to make my pitch stand out from the others. The best pitches are the ones that are thorough and have thought through the pitch from the bloggers prospective. Continue reading →

Linzy Roussel Cotaya

If You are Going to Help a Reporter, Remember to be helpful

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Help a Reporter, as it says was designed to be helpful to both the PR pro and the reporter. I know that as a PR pro I have scored many cool PR opportunities for my clients by answering queries. As a contributing writer for PR Breakfast Club, I have often used this service to get quotes and answer topics for stories that I am writing.

Being the recipient of pitches has been very interesting to say the least. I have quickly learned that there is a huge difference between the helpful query response and the annoying query response. Continue reading →