tags”,
enterURL: “Enter the URL”,
enterImageURL: “Enter the URL of the image”,
enterImageDescription: “Enter a description of the image”,
fullscreen: “fullscreen”,
toggleFullscreen: “Toggle fullscreen mode”
};
try{convertEntities(quicktagsL10n);}catch(e){};
/* ]]> */
Earlier this week, Ragan.com posted a blog titled, “8 Foods PR Pros Should Avoid.” When I first saw it tweeted, I thought that it may have a few foods that aren’t good as we are working. Maybe I shouldn’t have that chicken finger sub for lunch; should I bypass the Starbucks breakfast sandwich. Heck, maybe I should be skipping Starbucks altogether (ok, that’s not happening).
As I clicked the link and actually read the blog, it was neither about foods we shouldn’t eat nor healthier options. The blog discussed how on the next visit to the store, we “consider which items not to buy. These products can rattle PR pros by planting negative subliminal messages in their psyches.” Continue reading →
Ever since the debacle of Gap unveiling its new logo last week, I’ve been a rather outspoken critic of not only the design, but Gap’s somewhat bizarre and poorly articulated attempts to make it appear that the rebranding effort was all part of one big crowdsourcing exercise or a PR stunt. (Why is it every time a brand does something odd in the digital space, we have to label it a “PR stunt?”)
It wasn’t.
News this week that Gap was abandoning its new logo—after just seven days on the market, and before the new logo had even hit stores or merchandise (the new logo was rolled out via a “soft launch” on Gap.com—left me wondering one thing: Does Gap even realize how badly it’s hurting it’s brand right now? Continue reading →
