A few thoughts on recent marketing and PR industry news: Continue reading
Tag Archives: Gap
Successful Rebranding — An Oxymoron?
Last week’s unveiling of the new and more clean Starbucks logo — featuring only its iconic siren, with the words “Starbucks” and “coffee” removed from the outer ring — and the subsequent ridicule and critique the company took on the Internet, left me wondering whether a brand will ever again be able to successfully change its logo, or undergo a full rebranding effort, in the digital age.
Think about it: When was the last time within the past five years when a new logo or rebranding effort was met with resounding applause in the blogosphere? . . . Yeah, I’m still trying to think of an example, too. Continue reading
Gap’s Marketing Lesson: Don’t Mess with A Beloved Logo
Ever since the debacle of Gap unveiling its new logo last week, I’ve been a rather outspoken critic of not only the design, but Gap’s somewhat bizarre and poorly articulated attempts to make it appear that the rebranding effort was all part of one big crowdsourcing exercise or a PR stunt. (Why is it every time a brand does something odd in the digital space, we have to label it a “PR stunt?”)
It wasn’t.
News this week that Gap was abandoning its new logo—after just seven days on the market, and before the new logo had even hit stores or merchandise (the new logo was rolled out via a “soft launch” on Gap.com—left me wondering one thing: Does Gap even realize how badly it’s hurting it’s brand right now? Continue reading
The Social Marketing GAP
I’m guilty; I’ve been making fun on The Gap and their new logo. It is an ugly, half-assed, badly designed misstep from a brand that hadn’t made a logo change in over 20 years. In our little world of Social Media, we are having a field day and The Gap is taking a heck of a licking for their latest new design. As if that were not enough, now I’m taking things one step further and making fun of their mind-numbingly poor decision to leave the design up to the crowd and invite people to suggest better logos via Facebook. I cannot help but mock their “Fine if you think we screwed up that badly, you do better” mentality. They are really going to regret ever posting the follow up to what was already a fairly massive branding gaff.
That said, I am done talking about it and I think you should be too. Here’s why: Continue reading
The Future of Sales…Twitter
It’s very interesting to see the evolution of social media. From just networking with friends and looking at fun pictures, to conducting business and measuring interaction, social media has become the means of communication. The response time of a complaint or compliment on when someone is mentioned is astonishing. One time I mentioned, “Everytime Kate Perry E-mails me, I get excited for a split second thinking it was the singer, then it’s Vocus” and instantly Vocus responds “We’ll be sure to mention that to Kate!”
Its a great feeling having your voice heard, just recently I tweeted something negative about Cision, our best friend and worst enemy. I tweeted that Cision was going way too slowly and i’m sure I did a big “You Suck,” but I instantly got a response asking to do something to my brower to speed it up. Great customer service there. However, that is not the point of this post. Continue reading