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I’m guilty; I’ve been making fun on The Gap and their new logo. It is an ugly, half-assed, badly designed misstep from a brand that hadn’t made a logo change in over 20 years. In our little world of Social Media, we are having a field day and The Gap is taking a heck of a licking for their latest new design. As if that were not enough, now I’m taking things one step further and making fun of their mind-numbingly poor decision to leave the design up to the crowd and invite people to suggest better logos via Facebook. I cannot help but mock their “Fine if you think we screwed up that badly, you do better” mentality. They are really going to regret ever posting the follow up to what was already a fairly massive branding gaff.
That said, I am done talking about it and I think you should be too. Here’s why: Continue reading