Are you thinking of trying to promote your restaurant in creative ways that will give you an edge from your competitors? Public relations in the restaurant industry are a little different than other industries because in order to run a successful restaurant, you have to have a love for the industry and the drive to keep it moving forward. Continue reading →
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Earlier this week, Ragan.com posted a blog titled, “8 Foods PR Pros Should Avoid.” When I first saw it tweeted, I thought that it may have a few foods that aren’t good as we are working. Maybe I shouldn’t have that chicken finger sub for lunch; should I bypass the Starbucks breakfast sandwich. Heck, maybe I should be skipping Starbucks altogether (ok, that’s not happening).
As I clicked the link and actually read the blog, it was neither about foods we shouldn’t eat nor healthier options. The blog discussed how on the next visit to the store, we “consider which items not to buy. These products can rattle PR pros by planting negative subliminal messages in their psyches.” Continue reading →
By now everyone has heard about the ConAgra-Ketchum crisis and forwarded it along to their consumer clients as a cautionary tale.But if you’ve been living under a rock for the past week and missed the public smearing (NYT, HuffPo, Gawker, PRWeek, Business Insider, to name a few) here’s the nutshell version:Ketchum planned a bait and switch stunt with celebrity chef George Duran being the bait and Marie Callender’s frozen food line being the switch. Taking note from other major food brands like Pizza Hut and Domino’s and hoping for similar success, ConAgra thought the invited bloggers would be pleasantly surprised by the quality of their meals and the company hoped they would be able to use the footage for promotional videos on YouTube and its Web site.
They weren’t pleasantly surprised but they did spread buzz – the bad kind. Continue reading →
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