PR pros plan for the worst and hope for the best. It is our job. I asked about 50 PR pros what is in your PR Event Toolkit. You know, the go to box that you bring to every event that is stashed with a solution to just about any event crisis except the weather.
With this box you can either save the day or survive on a deserted island. Here is what they said are the necessities to have on hand: Continue reading
Being in PR means that you plan and execute events to perfection and no detail is forgotten. Each PR pro has their style for planning and how they work to get it all done. There is a recipe for event planning which includes a little creativity, a little OCD, a little leadership and a dash of caffeine. When you put it all together you get some pretty stellar events that PR pros pull of every day.
Behind the scenes of the seamless event that you have produced there is an army of details that get you through. Here are some of the secret ingredients that help PR pros pull off perfection: Continue reading