In the daily juggle it is sometimes hard to remember to do it all. If you didn’t know it, PR pros are human too. I know that I cross my fingers and hope that when I do forget to do something it is more minor than missing a TV appearance or forgetting to meet a client deadline.
“Organization is critical for success in public relations,” says Michael Hanson, Director of PR at The Modern Brand Company. “PR people are always on the go, juggling multiple pitches, refining infinite messages, brainstorming at all hours of the day, and so on. Sometimes the small things, do make a difference.”
PR pros are constantly focused on big things such as a big media interview, a big event or a big client prospect. Sometimes the smaller things are the tasks that are easier to forget. Continue reading →
We have all seen a campaign launched for a competitor that is just brilliant and out of the box creative. You beat yourself up about why you didn’t think of that first or what you will say to your client or boss when the campaign is mentioned. You start racking your brain trying to think of what you can come up with to top it…and you can’t come up with anything.
With multiple clients all wanting the next greatest PR strategy, it is hard to keep the creative juices flowing. Creativity doesn’t happen on demand and it usually happens in strange places, such as the shower or at the dry cleaners, when your mind is elsewhere. Continue reading →
We all know there are good PR Pros and there are the “other” PR imposters. These imposters go around selling our profession short of what it is and throwing mud on the industry name. It is hard to show that you are not one of “those” to a reporter, client or boss who has been burned.
“Professionals have credentials and others merely have titles such as Vice President,” says Jeffrey Geibel, APR, Principal of Geibel Marketing and Public Relations. “An APR is a transportable credential such as an MBA. It goes with you, unlike a title.”
The APR is a hit or miss topic for PR pros. Some are die hard that you have to have it and others are waiting for the raise and the promotion to come along with the hard work that it takes to be accredited. Continue reading →
Determining the next move in your career path is a tough decision especially when changing from agency to in-house communications. While yes it is all PR and based on the same principles, strategies and tactics the daily work style, skill set and environment can be drastically different.
Often times the attraction to an agency is the multiple clients, the variety of industries, the camaraderie of other communications professionals and even the swank office. Agency PR pros are talking to media daily and don’t typically have politics to deal with since they don’t directly work for the companies they represent.
If you are considering leaving time sheets in the past, for stability, security and routine make sure the switch it is a fit for you and an answer to what you are trying to leave behind. The pros of working in-house does typically include better health benefits, more opportunity for advancement and fewer barriers to implement new PR programs. Continue reading →
As communications professionals, we all have our “holy grail” of coverage. Maybe it’s the Wall St. Journal or the New York Times. It could be Vanity Fair or Pop Sugar. Maybe it’s Spin or Maxim. But does the pursuit of a clip to put in a frame come at the expense of pursuing solid coverage in smaller trade or audience-specific outlets?
The importance of trade press and niche outlets is hard to argue against. For every TechCrunch, there is a Commercial Construction & Renovation Magazine. Keeping this in mind, I was intrigued when I saw a tweet from somebody that I respect that he was compiling a media list for an upcoming announcement.
So, I called up Allen Stern, who is the founder of Cloud Contacts, which scans, transcribes and connects your business cards on social networks, email services and CRM systems about how he approaches PR. What makes Allen’s perspective valuable is he is also the founder and editor of Center Networks, a news blog that focuses on start ups and Web apps.
People are talking about the harsh realities of the real world these days, and now that I finished my first year of college and I’m beginning the process of building my future career, I’m starting to listen. Is the real world only for grownups? What is this “real world” exactly? I’m trying to find out, and here’s what I’ve come up with so far.
The real world isn’t something you get into after graduating from college, facing the daunting task of getting a job and supporting yourself. Financial independence is a scary thing, and no one has the answers as to how it can be achieved. I definitely don’t know, but what I do know is that I get “I’m so jealous of you for having three years of college left” and “you get to spend all that time just enjoying life and living it up” a lot. And I’m sick of hearing it. Continue reading →
A good friend of mine once told me, “If you took the popular opinion there would be no reason to write.” He’s right. Writing gives us a voice. It allows for discussion, debate, and for our knowledge to grow as a result. In addition to learning, a debate can open doors to new relationships. That’s how Kasey and I became friends. I disagreed with a post he wrote and needed to understand where he was coming from. I approached him via direct message, which turned into a great discussion, resulting in a blog post for PRBC and a valued friendship. So today, Kasey and I would like to encourage the PRBC community to act as a contrarion. You’d be amazed at what you will learn. Continue reading →
Over the last few weeks, I’ve worked with the internship committee on helping our interns update their resumes and begin a portfolio. A resume and portfolio should complement each other like peanut butter and jelly. A resume will help you get your foot in the door for a face-to-face meeting but a portfolio gives you an opportunity to really showcase what your experience is. It can truly set you apart from your competition and putting one together is not an easy task. Over the last few years I’ve received some great tips from my mentors that I will share with you here, and hopefully learn some news ones from you. Continue reading →
I am a young PR professional and while no longer entry level, I am by no means seasoned either. I joined the social media world to learn more about my career and the industry. I’ve had the opportunity to meet great people along the way, mostly beginners but also some veterans, both of which have taught me more than I ever learned in school. I’ve participated in the many PR chats that our community moderates like #pr20chat, #prstudchat, #u30pro, and #journchat. I always walk away learning something new. But recently I’ve noticed more of my peers giving advice on issues that aren’t so black and white and it’s frequently in instances where they don’t have enough experience to back it up. My generation gets a bad reputation for being “entitled” and it’s because we feel we know everything. Well we don’t. My name is Christina, I’m in my mid twenties and proud to say I don’t know everything and hope I never do. Continue reading →
On occasion a PR pro makes the wrong decision about taking a job. Whether it was the money, or the potential opportunity for growth, changing jobs might not always end up how you envisioned. I know this all to well from past experiences.
Let’s say you have taken a job you’ve come to now realize was the wrong move, and you have only been there a short few months. Or you recently took a position and the company was forced to do layoffs and you end up on the cutting room floor. More than likely your next step is to look for another job ASAP.
Obviously a short job stint isn’t necessarily a great thing for the resume, and it also could be a red flag to potential employers. How do you approach short job stints? Continue reading →