Determining the next move in your career path is a tough decision especially when changing from agency to in-house communications. While yes it is all PR and based on the same principles, strategies and tactics the daily work style, skill set and environment can be drastically different.

Often times the attraction to an agency is the multiple clients, the variety of industries, the camaraderie of other communications professionals and even the swank office. Agency PR pros are talking to media daily and don’t typically have politics to deal with since they don’t directly work for the companies they represent.

If you are considering leaving time sheets in the past, for stability, security and routine make sure the switch it is a fit for you and an answer to what you are trying to leave behind. The pros of working in-house does typically include better health benefits, more opportunity for advancement and fewer barriers to implement new PR programs. Continue reading →