Tag Archives: personal branding

Portfolio Tips


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A laughing man with an open CD caseOver the last few weeks, I’ve worked with the internship committee on helping our interns update their resumes and begin a portfolio. A resume and portfolio should complement each other like peanut butter and jelly. A resume will help you get your foot in the door for a face-to-face meeting but a portfolio gives you an opportunity to really showcase what your experience is. It can truly set you apart from your competition and putting one together is not an easy task. Over the last few years I’ve received some great tips from my mentors that I will share with you here, and hopefully learn some news ones from you. Continue reading

Christina’s Coffee Talk: Jay Keith (Part 2)


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When I conducted my Coffee Talk with Jay Keith, there was one question/answer that I believed deserved it’s own post. Everyday we read articles and blog posts about personal branding. Jay and I have discussed this on numerous occasions. He comes from a journalist background which I believe brings a whole new perspective to the subject. So I asked him, “Are people too serious about personal branding within the SM world? Is it overrated/overused? What would you consider your personal brand?” And here is what Jay had to say: Continue reading

Christina’s Coffee Talk with Jay Keith


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Coffee Talk is back and I couldn’t be more excited to kick off the year with my guest, Jay Keith, senior public relations manager of Vistaprint. A prominent member of the #prbc community, Jay is always sharing his knowledge and making us laugh daily. Jay is a jack of all trades, smart, and funny to boot. Who knew that a former donut maker for Dunkin’ Donuts would become a successful PR professional? Like the rest of PRBC Jay’s an avid coffee drinker, loyal to his Dunkin Donuts brand but says it’s nothing compared to the coffee in France. He’s an amateur golfer, sports nut, die-hard Boston fan and a passionate Candlepin bowler. Continue reading

Personal Branding in a Service Industry


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Businesswoman Giving a PresentationRecently, the PRBC crew had the pleasure of chiming in—as an entire group via Google Documents—on a series of questions regarding the blending of public relations and social media (one of my favorite subjects to discuss) on Lauren Fernandez’s LAF blog. The first set of questions dealt with what effect we all thought social media has had on the public relations industry.

You can read all of our responses here, but a comment by our good friend Jay Keith really sparked something in me. Jay was discussing his distaste for the exponential increase in so-called “experts” who are now online. Continue reading

Christina’s Coffee Talk: Sasha Muradali


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sasha_twitter2c-tnThis week I had the pleasure of chatting with Sasha H. Muradali. She is a lover of all things social media, runs ‘Little Pink Book’ (now on Amazon’s Kindle.) and is always sparking conversation on Twitter. When Sasha isn’t blogging about the next “it” topic you could find her enjoying musical theatre, going to the opera, and enjoying a good book. This Harry Potter fan is also a self-taught Photoshop addict and loves trying to see what new things she can come up with. You may also find her singing to herself, her guilty pleasure, in her car to Miley Cyrus’s new song, “Party in the USA” and relaxing on the couch watching Grey’s Anatomy…. But I’ll let you take that up with her. Without further adieu – here is Sasha discussing her blog, personal branding, and its impact on her job search. Continue reading