Tag Archives: professionalism

Stop Worrying and Start Innovating

Worried! © by photoloni

For the most part, I find the PR industry’s trade publications — PRWeek, PRNewser, PRNews, etc. — to be good standard-bearers for effectively covering the ins-and-outs of this diverse and growing industry. Sure, they tend to focus too much on AOR announcements  — the old-time stock ticker-tape reports of PR — but they do the job.

So I try to do my best not to critique. Look, reporters and editors have a tough job at those publications. They are reporting on the very people — PR pros — who know how to promote a cause or a person better than anyone. So I imagine there is quite a lot of pushback and calls for fluffier fluff pieces than at your standard trade reporter’s job. Continue reading

The Social Media Balancing Act

Businesspeople in a meetingAt least once a day my brain goes for the e-brake to prevent me from putting my foot in my mouth on Twitter. Honestly, who cares about the guy snoring/drooling on me during my commute? I also make a mental note to check Facebook on Sunday nights to see what pictures need untagging from the weekend. Trust me, they aren’t reminiscent of Girls Gone Wild but the pictures from the latest PRBreakfastClub karaoke night aren’t very flattering either. For the people who think I sound ridiculous I suggest you read Crush It! by Gary Vaynerchuck. In it he explains that our resume is much more than a piece of paper. Continue reading

Parting is Such Sweet Sorrow…

Close-up of a mid adult man throwing away papersDid I really just Google “resignation” letters?! Four years, six months and 19 days after stepping foot in the doors of STC Associates I was making the choice to accept an opportunity at a new agency. At the same time I would be saying goodbye to the place I’ve called home for nearly a fifth of my life … and continue to work there as a technical employee until my “notice” was complete. Continue reading

In-Depth Coverage: Hacks with Benefits

Businessman and woman smiling at each other in officeI am now single again, after more than a decade of marriage, and am realizing the benefits of being a single gal publicist in a tech PR world (the majority of these reporters being men). After all these of years of marital life, I had forgotten how much easier it is to pitch a story with a hint of flirtation in your voice. But do you let those flirtations go any further?

When I first began doing public relations, I was not at all comfortable on the phone pitching. Those were the days before email. We would fax out releases and were expected to follow-up every fax with a call. Continue reading

Can Publicists Be Friends?

Tension Between CoworkersIn a recent post, fellow PRBC-er Kate, posed the question: “Can publicists and journalists be friends?” It is an interesting issue that elicited a number of responses from our readers. It also made me question if publicists can be friends with other publicists.

During my former life within the music industry, my particular job was extremely competitive and we were all fighting over the same client pool. I met my very best friend on the planet while we both worked at competing agencies. We hit it off right away and we were able to relate to each other because we had the same job. Continue reading

Cats and dogs? Can PR pros and journalists be friends?

My pretty kitty UniI began my college career as a broadcast journalism major. For some reason, my parents (bless them) thought I was going to be the next Katie Couric . . .

I digress. I had a hardcore journalism professor my sophomore year whom I respect like you wouldn’t believe. She discussed her days as a TV reporter often, and mentioned how many journalists only ever hang out with other journalists. Continue reading