Recently, the PRBC crew had the pleasure of chiming in—as an entire group via Google Documents—on a series of questions regarding the blending of public relations and social media (one of my favorite subjects to discuss) on Lauren Fernandez’sLAF blog. The first set of questions dealt with what effect we all thought social media has had on the public relations industry.
You can read all of our responses here, but a comment by our good friend Jay Keith really sparked something in me. Jay was discussing his distaste for the exponential increase in so-called “experts” who are now online. Continue reading →
This week I interviewed Lauren Fernandez. Lauren is one of the first people I met on Twitter who has always inspired me to take (smart) chances in the Social Media world. She is friendly, energetic, and a real mentor to new and experienced PR professionals. This caffeine addict relies on coffee to get her through the day but Diet Coke will also suffice. Lauren enjoys spending time with her family, especially her grandparents. When she isn’t working as Marketing Coordinator for Mensa, you can find her at the beach or just being outside listening to AC/DC or even to 2 Live Crew. And so, I give you Lauren Fernandez discussing her position at Mensa and how she became what I call a Social Media superstar.