To practice public relations there is no board or exam. The practitioners are lumped in together- the good, the bad and the ugly. The Accreditation in Public Relations process is elective. You can choose to sit for accreditation or you cannot without any consequences. And if you pass there is no real effect on your job and you won’t get an extra zero on your next paycheck.
However, I just checked the mailbox and my official letter of passing has just arrived. There is something that feels so good about having three little letters behind my name that I can’t help but be excited.
The desire to take the APR has to come within. You have to want to go through the process to further your career and to separate yourself with the designation in the pool of resumes. Continue reading →
We all know there are good PR Pros and there are the “other” PR imposters. These imposters go around selling our profession short of what it is and throwing mud on the industry name. It is hard to show that you are not one of “those” to a reporter, client or boss who has been burned.
“Professionals have credentials and others merely have titles such as Vice President,” says Jeffrey Geibel, APR, Principal of Geibel Marketing and Public Relations. “An APR is a transportable credential such as an MBA. It goes with you, unlike a title.”
The APR is a hit or miss topic for PR pros. Some are die hard that you have to have it and others are waiting for the raise and the promotion to come along with the hard work that it takes to be accredited. Continue reading →
Three simple letters can mean so much to a public relations professional. The letters stand for distinction in our field and the dedication to the profession. APR, or Accredited in Public Relations, has set the bar high. The test is not easy and it challenges your knowledge of proper practices and strategic planning, among others.
There are some that debate whether APR is necessary and if it is even worth it. I believe it definitely is worth your time. I know because I have taken the test, but didn’t pass it the first time (I’m gearing up to take it again). I’m a member of PRSA and hemmed and hawed whether I should go for accreditation. I ultimately decided to go for it because I wanted to challenge my PR knowledge and go to another level.