With so many different marketing channels at your fingertips, how do you decide where to invest? Which online marketing techniques are really going generate leads for your firm?
Here at Hinge, we set out to answer these questions in a recent study of 500 CEOs and marketing executives from professional services firms across the globe. The survey was simple: rate each of 15 online marketing techniques on a scale from 0 – 10 on how effective they are in generating leads for your firm. Continue reading →
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Temperatures are starting to get cooler in areas of the country. Do you know what that means? You are behind on your Christmas PR plan!
If you are buried under in your daily to-do list and Christmas seems like a million years from now….snap out of it. You may have missed the majority of the Christmas spreads in the most desirable magazines but you can still pull it off. Continue reading →
There are many articles out there on how PR professionals should seek, contact and engage with bloggers. We are focused on building a relationship with bloggers and converting them into brand ambassadors for our client. We hope that they will write amazing posts about our clients and it will spread through the blogger world like wildfire.
But as PR pros have we stopped to think about what the bloggers want from us?
I am a mom blogger, crawfishtales.com, and I have had the opportunity to be on both sides of the pitch. This has given me insight that I have used to mold the way that I, as a PR pro, engage bloggers. I constantly remind myself that bloggers are receiving multiple pitches just like a reporter and that I need to make my pitch stand out from the others. The best pitches are the ones that are thorough and have thought through the pitch from the bloggers prospective. Continue reading →
Blogging is no longer just an online pastime, simply for teens and adolescents. It has evolved into a major medium for individuals to express themselves on a variety of topics and opinions. The anonymity of the Internet gives each individual a powerful voice and the ability to speak to a fairly large audience.
Given this power, PR agents would do well to tread lightly around the toes of bloggers. However, there’s no reason why public relations professionals cannot use blogging for their own benefit. There are a variety of ways in which PR managers and representatives can utilize blogging. The following are different ways in which PR agents can take advantage of blogging: Continue reading →
Many people have aspired to become a writer at some point or another. After all, there is something magical about creating places, stories and characters using only the power of the words. It should come as no surprise then that so many people look for jobs in the journalism domain. Even though writing facts might not be as interesting as writing fiction, it’s impossible not to get excited about having a job that requires something different from you every day. The articles you write are never the same, the subjects are always different and the fieldwork involved might be engaging. Continue reading →
I went to a great presentation this week by @jaykrall on Blogger Relations. He talked in depth about how PR pros can seek and engage bloggers with their brand. Great speaker if anyone is looking for one.
One thing he said is that bloggers know other bloggers. I guess I never really thought about it but of course they do. The challenge is breaking into that group. There are many similarities between bloggers and the cool group in high school. Continue reading →
Welcome back to PRBC. We hope you had a fantastic holiday and are ready to hit the ground running.
The kind folks over at PRNewswire / ProfNet have asked me to participate in their regular #ConnectChat Twitter chat today (Jan. 3) at 3p-4:30p Eastern time. Full details can be found here. Continue reading →
I may be in a minority here, but it’s getting harder and harder to tell when I’m watching politics from when I’m reading the conversations on some of my favorite blogs these days. As things change, money comes into the picture and a new wave of bloggers emerges, the “vibe” inside the social media bubble is feeling a lot less hospitable.
I don’t want to get lost in the who are the Republicans and who are the Democrats nonsense (although it would be a funny post if anyone else wants to write the damn thing), but what I do want to point out is this… At the moment, no matter what your leanings are, it has always been difficult to have a political conversation and it is starting to feel similar in Social Media. Continue reading →
Did I lure you in with my snazzy headline? Yes? Okay great. Now I’m going to spend the first few sentences using buzz words so that you will keep reading my social media post. Then after you’ve gotten through the first couple of paragraphs, I’m going to provide you with these awesome bullet points packed with information that you already knew. Lastly, I will summarize the topic which pretty much has nothing to do with my headline that I created for SEO purposes.
Does this situation sound familiar? Every day my inbox and RSS feeds pile up with articles about social media. The articles seem to always be about the same topic but recycled, rehashed, rewritten – they are offering me nothing of value. If you are like me, you’ve probably about had it. Continue reading →
In the world of paid vs. earned vs. owned media, things are about to get very interesting. Coming this week, as part of a massive overhaul of its print and Web properties, Forbes will unveilwhat it’s calling “AdVoice”—essentially, a paid blogging platform for companies, non-profits and other organizations that will reside alongside its editorial content on Forbes.com, and presumably, within its organic search results, as detailed by AdAge this week.
While reading about this new blend of paid/earned media, I was fascinated by the potential branding and content-development opportunities, particularly the content’s prime placement within Forbes’ vaunted editorial landscape, something that has traditionally been off-limits. Also of interest is how these paid company blogs will play into Forbes’ SEO and search results, which at nearly 20 million unique monthly visitors (according to Forbes’ internal analytics), is both large and influential. Continue reading →