All posts by Rachel Hyun Kim

The Critical Connection between Blogging and PR


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Blogging is no longer just an online pastime, simply for teens and adolescents. It has evolved into a major medium for individuals to express themselves on a variety of topics and opinions. The anonymity of the Internet gives each individual a powerful voice and the ability to speak to a fairly large audience.

Given this power, PR agents would do well to tread lightly around the toes of bloggers. However, there’s no reason why public relations professionals cannot use blogging for their own benefit. There are a variety of ways in which PR managers and representatives can utilize blogging. The following are different ways in which PR agents can take advantage of blogging: Continue reading

5 Lessons to Learn from the Ocean Marketing Fiasco


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Generally, the week between Christmas and New Years are filled with cheer and good spirit. However, with all the hubbub of the holidays, you may have missed one of the biggest PR disasters seen in the history of the video game industry. Continue reading