Tag Archives: Forbes

Jeff Esposito, Keith Trivitt, Mike Schaffer

The NFL’s $230M Jackpot: In-Game Jersey Ads

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As the NFL barrels toward a potential March 4 lockout (potentially leaving a comically ridiculous $9 billion in annual revenue on the table), there have been a myriad of ideas, excuses and fanciful dreams from all sides as to how the league, the owners and the players can collectively get richer.

One idea that I haven’t seen — until now — is intriguing, but controversial: selling ad space on player’s jerseys. And as the New York Post reported recently, more than $230 million in annual advertising revenue is up for grabs if the NFL is willing to go the way of European soccer teams, NASCAR and other leagues that have opened up the most valuable advertising real estate in sports.

Personally, I have mixed feelings about this idea. Continue reading →

Keith Trivitt

Forbes Offers PR a Lifevest for Earned/Paid Media

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Businessman With Dollar Sign Paper Bag On His Head Walking On Subway PlatformIn the world of paid vs. earned vs. owned media, things are about to get very interesting. Coming this week, as part of a massive overhaul of its print and Web properties, Forbes will unveil what it’s calling “AdVoice”—essentially, a paid blogging platform for companies, non-profits and other organizations that will reside alongside its editorial content on Forbes.com, and presumably, within its organic search results, as detailed by AdAge this week.

While reading about this new blend of paid/earned media, I was fascinated by the potential branding and content-development opportunities, particularly the content’s prime placement within Forbes’ vaunted editorial landscape, something that has traditionally been off-limits. Also of interest is how these paid company blogs will play into Forbes’ SEO and search results, which at nearly 20 million unique monthly visitors (according to Forbes’ internal analytics), is both large and influential. Continue reading →

Keith Trivitt

Predicting the Future: Why Trends Matter In an Oversaturated Media Landscape

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Close-up of Indian banknotes of different denomination HorizontalIn a world where there are now thousands of print and digital publications and blogs, covering everything from the nuances of sports law, to the ways in which technology affects our everyday lives and culture and  the joys of botany, securing media coverage for your business has arguably never been easier. On the flip side, there is a vast chasm of noise now coming at us every day, which makes it exceedingly more difficult for your big product announcement, or CEO profile you are pitching, to get the attention you think it deserves.

And it’s only going to get worse before it gets better. A recent study of business media reporting by the ITDatabase found that, in general, the top-8 business publications in the U.S. (The Wall Street Journal, The New York Times, Forbes, Fortune, BusinessWeek, The Economist, the Financial Times and USA Today) were, “follow[ing] the lead of the media at large in focusing on what’s new and where the money might be going rather than where the money is now.” Continue reading →