Tag Archives: The Economist

Keith Trivitt

On ‘Slime-Slinging’ and Facebook Likes Becoming the New AVE…

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This week, I wanted to weigh in on two issues related to Facebook that are gaining attention from PR pros and marketers alike: the fallout of over the Facebook/Burson-Marsteller ethics flap and the growing fascination over Facebook ‘Likes.’

Regarding the recent ethics flap, I made quite clear last week my belief, as well as that of PRSA, that the tactics B-M engaged in were unethical and improper. Now, I want to turn my attention to The Economist’s examination into what this incident portends for the future of media. Continue reading →

Keith Trivitt

5 Tips to Make the Most of a PR Pro’s Summer

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Ocracoke49/120701 -- Sand dunes on Ocracoke Island, North Carolina.Ahhh, summer. What a calm, relaxing time of year. Time to bask in the glory of the previous months’ triumphs, while relaxing our minds and bodies for the grueling months ahead. And in the media world, it’s the one time of year when things are decently slow.

Which means if you’re a bit hyperactive like me, summer is when you spend most of your time worrying; wondering what might be next around the corner. But, that’s OK, for you have resolved to use this summer as a time to get ahead of your competition and make the fall and winter truly your time to shine (pardon the pun) with great messaging and outreach to key reporters and bloggers you’ve been aiming to reach all year. Continue reading →

Keith Trivitt

Predicting the Future: Why Trends Matter In an Oversaturated Media Landscape

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Close-up of Indian banknotes of different denomination HorizontalIn a world where there are now thousands of print and digital publications and blogs, covering everything from the nuances of sports law, to the ways in which technology affects our everyday lives and culture and  the joys of botany, securing media coverage for your business has arguably never been easier. On the flip side, there is a vast chasm of noise now coming at us every day, which makes it exceedingly more difficult for your big product announcement, or CEO profile you are pitching, to get the attention you think it deserves.

And it’s only going to get worse before it gets better. A recent study of business media reporting by the ITDatabase found that, in general, the top-8 business publications in the U.S. (The Wall Street Journal, The New York Times, Forbes, Fortune, BusinessWeek, The Economist, the Financial Times and USA Today) were, “follow[ing] the lead of the media at large in focusing on what’s new and where the money might be going rather than where the money is now.” Continue reading →