5 Ways that Bloggers Are Like the Cool Kids in High School

I went to a great presentation this week by @jaykrall on Blogger Relations. He talked in depth about how PR pros can seek and engage bloggers with their brand. Great speaker if anyone is looking for one.

One thing he said is that bloggers know other bloggers. I guess I never really thought about it but of course they do. The challenge is breaking into that group. There are many similarities between bloggers and the cool group in high school.

 • Bloggers hold the power to say what products are cool and not. Bloggers have the following and the network to start trends that could take your brand to the next level.

• Bloggers make you nervous to talk to them. You know you get butterflies in your stomach when you hit send on an email to a blogger. There is that fear of being publically ridiculed on social media that is just like in the cafeteria in high school.

• Bloggers are party animals. The cool group in high school was always at the party to see and be seen. Bloggers are influential because they put themselves out there. They participate in a variety of social networks to be seen. Be there too if you want to be included.

• Bloggers radiate cool. Try to be cool by association by engaging with them on their blog, twitter, and Facebook. Maybe if you are soaking up the coolness, they will be more interested in what your pitch is.

• Bloggers need to be different to be noticed. The cool group was not cool because they were like everyone else. In high school they were edgy and you could definitely pick them out hallway. PR pros need to have a different pitch and request to stand out in the oodles of email a blogger receives.

PR pros must learn how to not only coexist with the cool group, but work together. Although high school is only four years, bloggers are here to stay.

If you were cool in high school then dust off those skills, but if you were not here is your chance to re-write that chapter in your career.

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  • Deb

    Oh, great. Teenaged angst extends into adulthood.  At least they can’t see me blush or cry!

  • Thanks Linzy! I like  your high school analogy here. Hope to make it back to New Orleans soon.  

  • Kaneesha

    Love the great comparison of the cool kids and bloggers! I will begin my search for some cool bloggers to follow

  • Ken Jacobs

    I’ve learned that many of the most popular bloggers who post about PR, social media, and where the two converge, such as Gini Dietrich of Spin Sucks, Danny Brown of For Bloggers By Bloggers and Beth Harte of The Harte of Marketing, quite unlike the popular kids in high school, are extremely welcome, open, and generous with their counsel. 

    • Linzy Cotaya

      I also find bloggers open and friendly. As a blogger myself I work hard to be supportive of the requests that I get from pr pros. I do think that bloggers can be intimidating to the pr pros who have yet to venture into the blogging world.

      Thanks for the feedback!

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  • Hello Darling,
    Caffeinated OC Mommy here… and yes, I’m one of the Cool Kids.  I know I am as my inbox is flooded daily by emails from your industry.   Want to make an impression on me?  Use my name in the very first sentence of the email you’re sending me!  Nothing makes my lipstick smudge more and my finger hit the delete button quicker than not addressing me by name. Another tip… peruse my blog before you send that email with your clients press release that has no relevance to what I write.  As soon as I see it’s not a match, I unsubscribe from getting your firms emails that I never placed myself on that list to begin with. Want to see my Dos and Don’ts post I wrote just for the PR industry?  You can find it here with comments from other Cool Kids and what they think…  http://caffeinatedocmommy.blogspot.com/2012/01/pr-people-make-my-lipstick-smudge.html I hope this little chat we had gives you an insight to help with your communications with BloggyLand, as I know that one day I’ll be working with the PR Pros who are just as cool as I am. Cups Up!Caffe  xoxo

  • Great analogy.  A successful blogger can influence readers just like the cool kids would influence their peers.  It’s not easy to form a relationship with all of the bloggers in your niche, but it’s worth the effort.  A guest post opportunity or even a product or service mention on a popular industry blog is very valuable.  

  • I had never thought about the comparisons between successful bloggers and the cool group in high school.  I can see how this comparison can be applied to several different occupations. Breaking into that elite group is something that anyone in any
    profession strives to do.  It does make you like a cool kid because of the powers that come along with being in that elite group.  Everyone is always looking for the latest and greatest new thing or method out there.  They will look at those who are successful, who are likely in these elite groups, and follow their example.  It is surprising how many times you see a small group that can influence so many others just because of their status.  People do become nervous, or intimidated, to talk with them because they are worried to say or do something wrong.  I really liked the last point about bloggers needing to be different to be noticed.  You must do something to stand out from the rest if you plan to get noticed.  The cool kids were the first to step up and try something daring or different, just like many popular bloggers are with the choice of their topics.  They are able to pick a topic that you can’t help but read.

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