Tag Archives: Government

When Social Media Outreach Becomes an Obligation

One of the most fascinating things about social media is how businesses are inventing new ways to capitalize on its potential to meet unique objectives they set relevant to their own verticals.

Few thought prior to the explosion of this medium that using it to connect with communities would permeate so quickly to virtually every corner of the world. However, as with most new communication platforms that have evolved over the last century, some are slow to adopt for a number of reasons – be it lack of education, lack of resources, lack of perceived relevance or simply plain old ignorance. Continue reading


Businessman Using BinocularsDo you ever feel like you are the only one that believes in something or honestly doesn’t care at all about something? For example, I feel that the botched Times Square bomber should suffer a public execution, regardless of if it was a failed terrorist attempt. I’m rooting for the guillotine, but a hanging or stoning would be fine in my book as well. When I say things like this people look at me like I’m so weird.  Umm, my words to you…you spend all day in the spot he tried to bomb and then come back to me. Anyway, that’s just an example of what I’m discussing here.

So what’s the big deal with Facebook messing up this week? Everytime Facebook makes one mistake the Internet blows up saying so much nonsense.  Ahhhh Privacy! I’ve been exposed, I have to run for the hills and bitch about it! People, it’s the Internet…as mentioned in previous posts nothing is private. Continue reading

Communicating to Uncle Sam

US Capitol, Washington, DC, USAPositioning a company effectively to pursue and win government business is one of the most interesting and sometimes the most challenging initiatives a communications professional can undertake.

This is not a post on how to get on a GSA schedule or how to navigate the government contracting process. This is a post on five things to consider to effectively position a company in front of government agencies to win business:

1.The government market is highly segmented. Some companies approach marketing and communicating to the government as if “the government” is a single entity. The reality of it is that each government agency has its own challenges and mission requirements that need to be addressed. A one-sized fits all approach in the federal sector will not get you very far. Instead, it is better to target a specific agency or agencies for your products and services, presenting a customized solution for their needs. Continue reading