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One of the most fascinating things about social media is how businesses are inventing new ways to capitalize on its potential to meet unique objectives they set relevant to their own verticals.
Few thought prior to the explosion of this medium that using it to connect with communities would permeate so quickly to virtually every corner of the world. However, as with most new communication platforms that have evolved over the last century, some are slow to adopt for a number of reasons – be it lack of education, lack of resources, lack of perceived relevance or simply plain old ignorance. Continue reading