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Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem


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In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

The pitch did not point out an important finding in the study: Continue reading