Archive for July 16, 2010
The PR Fairytale
There once was a young maiden named Enchantra. She was a beautiful young lady with fair skin and high hopes.
Enchantra’s life was perfect. She lived atop a beautiful castle, had an adoring prince charming to keep her company and she had a cute wardrobe to boot!
The best part of Enchantra’s life however, was her job. She was a PR professional working in the King’s office as chief director of public affairs. With a college degree and years of experience, Enchantra was highly appreciated and doted on in her work life. How could she not be? Take a look at her recap of the last week’s activities: Read the rest of this entry »
The Fall of Advertising & PR, And Rise of Social Media
Cliched!
As it was when people used to say The Fall of Advertising & The Rise of PR I remember, when I was doing my MBA, the advertising lecturer had mentioned that the advertising industry in India was worth INR 8000 Cr, that was 1999. Today, after the emergence of PR as another communication tool and predictions of its imminent death, the ad industry is supposed to be worth INR 40000 Cr! Quite the fall, eh? Read the rest of this entry »
