There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate. Continue reading
Internships are more than a summer job or a resume booster; they’re great opportunities for growth and development in the area you wish to pursue after school. Take full advantage of everything they have to offer, and you’ll learn valuable skills to make you an employee everyone wants to hire.
Here are 7 things you can to do maximize your internship:
- Take it Seriously
Future employers will view your internship as a trial run of what they can expect from you. Give it everything you’ve got, just like you would when you really get hired. Whether the internship pays or not, having the experience will give you an edge over other candidates with the same degree.
- Keep a Record of Everything You Do
One of the best things I did during my internship was keep a record of my accomplishments and projects. Be sure to keep any published press releases, blog posts, or other samples of work to build a portfolio.
- Accept All Opportunities
Regardless of whether or not the task is related to your position, accept the opportunity graciously. Your manager will appreciate it, and you never know when you might find a niche that you hadn’t previously thought of pursuing by taking on something outside your normal duties.
- Ask Questions
You should always take the initiative to research first, but don’t be afraid to ask for clarification if necessary. Many employers would rather you ask for assistance than flounder and turn in something they can’t use. Asking questions also shows you’re invested and can be trusted with projects, which may lead to more opportunities.
- Get Feedback
Set up periodic meetings with your supervisor, if possible, to review your performance. Though constructive criticism can be tough to swallow, it’s necessary to grow and become an excellent employee.
If periodic meetings aren’t possible, be sure to get at least one at the end of your internship. These questions to ask your internship supervisor are a great start, but be sure to come up with more specific and relevant ones, too.
- Stay Connected to Build Your Network
You never know when you connections will help you down the road, so stay in touch as best as you can. You likely won’t be texting your manager every day, but there are plenty of other ways to stay in touch after your internship.
- Connect on LinkedIn. You can network professionally, and coworkers can endorse you for skills you exhibited or learned during your internship or give you public recommendations!
- Engage in other Social Networks. Social media sites like Facebook or Twitter are great ways to stay connected in a less formal manner. I frequently interact with old coworkers/managers online and have built a strong relationship with them, some of whom were able to give me glowing recommendations when it came time to finding a job.
- It’s great to check in every once in a while to maintain your network, and email is a great option if you’re not comfortable interacting on social media. I’ve sent emails to old coworkers on several occasions. Sometimes I find a particularly great article they would like, others I just send a brief email when congratulations are in order. Just be sure to keep your emails short and genuine, as they will likely be read at work.
- Ask for a Reference and/or Letter of Recommendation
If you’ve done well there’s no reason you won’t get a letter of recommendation. Most supervisors will offer to be a reference, but it’s still good to stay connected. That way, you’ll have a stronger relationship and they’ll be able to tailor the recommendation to the specific job you’re applying for.
When it comes to advancing your education and pursuing your career, there’s nothing better than an internship. Getting hands on, practical experience in your field will give you a much better chance of finding a job. Better yet, if you work hard and follow these tips, you’ll become the ideal candidate everyone wants to hire. And hey, given that many companies hire their interns, you may not have to go looking at all!
Sarah Landrum graduated from Penn State with degrees in Marketing and PR. Now, she’s a PR Specialist writing in her free time. Sarah is also the founder of Punched Clocks, a site dedicated to helping young professionals navigate the work world and find happiness and success in their careers. You can find Sarah tweeting @SarahLandrum
Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. In my experience, the most successful agencies are those that foster a productive, creative agency environment in which individual employees feel passionate about their work, feel empowered to bring new strategies, take initiative, and share a sense of team spirit. This environment enables the fulfillment of client, agency and individual goals. The agency I am a part of, Vantage PR, is not the only agency that has developed a culture of inclusion, but it is my “home,” so I will use Vantage as an example of an agency that gives power to its people. Continue reading
In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.
The pitch did not point out an important finding in the study: Continue reading
Evergreen stories mean the content is permanently fresh and always newsworthy – sounds like a media pitching slam dunk, right? Unfortunately, in today’s constantly moving news cycle evergreen stories don’t make it to air because they can be pushed for another day, and another day, and so often fall off a producer’s radar.
I’ve heard from practitioners who brainstorm evergreen topics internally and then get their clients, who are experts in a specific field, to layer on a juicy details germane to the moment – yet on the flip side I know folks who confirm evergreen topics with their clients and then pitch out when they can piggyback on a hot topic in the news. No matter the process, the fact remains that our end goal is to secure a story and an evergreen story alone won’t open up doors much less land a spot on the nightly news. Continue reading
Women in Leadership
It’s a great time to be in the PR industry – shaping public perception of key issues, political figures, and new products coming to market. Specifically, 2013 is a great year to be a woman in PR with plenty of room to push forward with networking playing a key role in making the move.
The formidable industry outlet PRWEEK offers two strong barometers in their ranking lists of professionals. The growth of powerful woman within their awards speaks volumes – this year almost half of PRWEEK’s 50 Power List were women and more than half of their recent 40 under 40 honorees were women. Continue reading
With so many different marketing channels at your fingertips, how do you decide where to invest? Which online marketing techniques are really going generate leads for your firm?
Here at Hinge, we set out to answer these questions in a recent study of 500 CEOs and marketing executives from professional services firms across the globe. The survey was simple: rate each of 15 online marketing techniques on a scale from 0 – 10 on how effective they are in generating leads for your firm. Continue reading
In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men’s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketing mindset, the brand’s arching goal was to strategically pinpoint the people who would need, use, and ultimately buy their product. For an individual, consumer marketing meant being talked at, not with. Continue reading
Should you be successful in generating coverage, you may also be providing oxygen for your opposition.
The media likes to feel as though they’re presenting both sides (or more) of a story. So if there’s an obvious counterpoint to what you’re promoting, expect them to go there. Sometimes you might be surprised at what will be generated.
Your Correspondent has done PR work for a national association which promotes the many health benefits of breastfeeding. However, our success at raising awareness saw the nation’s leading anti-depression organisation put out its own media release. Continue reading
Journalists, as a group, have a lot of pet peeves: sources who want to go off the record for no good reason, overly literal editors, the Oxford comma. But the biggest complaint? Getting calls from flacks who want to make sure that their email arrived. We live in 2013: the email always arrives.
Jeffrey Young, an otherwise calm and thoughtful Huffington Post reporter, once wished death on PR pros who dare to waste his time following up on an email (“DIE IN A FIRE,” he tweeted). Continue reading