Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. In my experience, the most successful agencies are those that foster a productive, creative agency environment in which individual employees feel passionate about their work, feel empowered to bring new strategies, take initiative, and share a sense of team spirit. This environment enables the fulfillment of client, agency and individual goals. The agency I am a part of, Vantage PR, is not the only agency that has developed a culture of inclusion, but it is my “home,” so I will use Vantage as an example of an agency that gives power to its people. Continue reading
In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.
The pitch did not point out an important finding in the study: Continue reading
Evergreen stories mean the content is permanently fresh and always newsworthy – sounds like a media pitching slam dunk, right? Unfortunately, in today’s constantly moving news cycle evergreen stories don’t make it to air because they can be pushed for another day, and another day, and so often fall off a producer’s radar.
I’ve heard from practitioners who brainstorm evergreen topics internally and then get their clients, who are experts in a specific field, to layer on a juicy details germane to the moment – yet on the flip side I know folks who confirm evergreen topics with their clients and then pitch out when they can piggyback on a hot topic in the news. No matter the process, the fact remains that our end goal is to secure a story and an evergreen story alone won’t open up doors much less land a spot on the nightly news. Continue reading
Women in Leadership
It’s a great time to be in the PR industry – shaping public perception of key issues, political figures, and new products coming to market. Specifically, 2013 is a great year to be a woman in PR with plenty of room to push forward with networking playing a key role in making the move.
The formidable industry outlet PRWEEK offers two strong barometers in their ranking lists of professionals. The growth of powerful woman within their awards speaks volumes – this year almost half of PRWEEK’s 50 Power List were women and more than half of their recent 40 under 40 honorees were women. Continue reading
With so many different marketing channels at your fingertips, how do you decide where to invest? Which online marketing techniques are really going generate leads for your firm?
Here at Hinge, we set out to answer these questions in a recent study of 500 CEOs and marketing executives from professional services firms across the globe. The survey was simple: rate each of 15 online marketing techniques on a scale from 0 – 10 on how effective they are in generating leads for your firm. Continue reading
In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men’s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketing mindset, the brand’s arching goal was to strategically pinpoint the people who would need, use, and ultimately buy their product. For an individual, consumer marketing meant being talked at, not with. Continue reading
Should you be successful in generating coverage, you may also be providing oxygen for your opposition.
The media likes to feel as though they’re presenting both sides (or more) of a story. So if there’s an obvious counterpoint to what you’re promoting, expect them to go there. Sometimes you might be surprised at what will be generated.
Your Correspondent has done PR work for a national association which promotes the many health benefits of breastfeeding. However, our success at raising awareness saw the nation’s leading anti-depression organisation put out its own media release. Continue reading
Journalists, as a group, have a lot of pet peeves: sources who want to go off the record for no good reason, overly literal editors, the Oxford comma. But the biggest complaint? Getting calls from flacks who want to make sure that their email arrived. We live in 2013: the email always arrives.
Jeffrey Young, an otherwise calm and thoughtful Huffington Post reporter, once wished death on PR pros who dare to waste his time following up on an email (“DIE IN A FIRE,” he tweeted). Continue reading
Public relations today faces a vexing problem: our brains aren’t big enough to keep up with the promise of the technology that we now have available to us. Now, I don’t mean to cast aspersions on my peers, the reality is that, regardless of industry, no one has a brain big enough to deal with the increasing power of tools that allow for great social interconnectedness.
According to Robin Dunbar, most of us can only maintain meaningful social connections with about 150 people: Dunbar’s Number. As detailed in a thoughtful Bloomberg BusinessWeek profile last month, the 150 number comes up again and again: it’s historically been the size of a military company, of an ideally sized factory, of the average Christmas-card list of a British family. Continue reading
If you haven’t heard of Health Management Associates (HMA), that’s ok, few would probably know who they are. That is unless you watched the 60 Minutes segment this past Sunday on how they are allegedly encouraging administrators and physicians at hospitals they own to admit as many patients as possible, in order to boost profits. The public company, headquartered in Naples, FL and whose shares are traded on the NYSE, “through its subsidiaries owns and operates (15) general acute care hospitals and other health care facilities in non-urban communities”, as reported on their Wall Street Journal company profile. Continue reading