Author Archive

Doing It Right & Doing It Wrong

In the last 24 hours I’ve happened upon two excellent examples of SM strategies and tactics.  One excellent because it’s good, one excellent in its badness.  First, the bad. Read the rest of this entry »

Video: Job Interview Conversations That Should Be Had

Sometimes you just know how a conversation with a job candidate would go based on their cover letter and/or resume. Usually those folks don’t get called back for an interview, but if they were to, I would hope some of those interviews would go something like this… Read the rest of this entry »

You’re Doing Twitter Chats #Wrong When…

Providing counsel on Twitter, and sometimes specifically Twitter chats, frequently falls in our laps at the request of clients.  While we’ve all seen the ‘best practices’ for these things, there are of course, worst practices.  Some of my top ones, as well as those of some contributors, are below.  What are some of the worst practices you’ve seen?

You’re doing Twitter wrong for clients if you: Read the rest of this entry »

Chat Today!

Hi Folks -

Welcome back to PRBC.  We hope you had a fantastic holiday and are ready to hit the ground running.

The kind folks over at PRNewswire / ProfNet have asked me to participate in their regular #ConnectChat Twitter chat today (Jan. 3) at 3p-4:30p Eastern time.  Full details can be found hereRead the rest of this entry »

Gone (Ice) Fishin’

Dearest readers -

Thank you for making our lil blog a part of your daily reading.  We wouldn’t be here (for better or worse ;) ) without your loyal attention, blog post proposals, submissions, tweets, Facebook shares, and so forth and so on.

But, it’s that time of year – EOY reports, holiday parties, travel … so we’re taking our winter vacation.  We’ll probably pop back in for any major breaking PR snafus or other news, but until our return in the first week of January, take a peek at our top ten posts of 2011 (presented in alpha order below ;) ) to see if there were any gems you missed.

Happy New Year,

~N Read the rest of this entry »

Busted!

Oy!

So, not withstanding my best efforts to anonymize my ‘Auto-dm’ posts, a loyal reader (we are after all one of her “favourite blogs” according to her own words :) ) noticed her own auto-dm in last week’s update of my ‘Auto-dm’ fails series.

Oops!

Unlike some of my other posts taking PR/SM folks and agencies to task the auto-dm posts are, Read the rest of this entry »

Yet More Auto-DM Fails…

You won’t believe it.

It’s still out there.  The dreaded auto-dm.  As long as the scourge exists we shall continue to post our “best” finds in our five-year never-ending mission to explore strange new worlds make this a better SM world… (and in case you need ‘em – part I and part II). Read the rest of this entry »

Gobble gOBBLE

And that’s a wrap!!

Happy Thanksgiving all – we’ll see you again on Monday November 28th.  Until then keep your wallets and waistlines safe!

~N

Why I’d Rather Hire a Liberal Arts Student than a PR Student

Over the last few months I’ve had the pleasure to recruit and interview a number of potential employees – and see and speak to a number of amazingly unsuitable candidates. I went back afterwards to see if there was a trend among the candidates (and other students / young pros I didn’t think would be a good fit (I always keep an eye out for possible recruitment)).

And in-fact there did seem to be a trend (at least for me). Read the rest of this entry »

Writers Wanted

Mornin’ All -

A quick service announcement for today’s post – we’re growing in a slightly different way than expected.

In addition to the welcome return of “Dear Flack” we’ve started getting a steady stream of stories that need ‘actual reporting’ rather than byline/post authoring which has been our primary mainstay since our launch 2+ years ago.

And so – we’re recruiting among our readers for those who might be interested in doing the occasional post.  Our biggest areas of need right now are: Read the rest of this entry »