PRBreakfastClub

© by Newtown grafitti

I made a mistake yesterday.  I opened my full Twitter stream – a few thousand folks (probably 90% or more PR or Marketing professionals) talking all at once.

It seems there is a very vocal contingent, of or our own professionals, who know nearly nothing about civics, world politics or anything beyond the next Twilight book or score of the current game. Further, we sadly know what the common perception of PR/Marketing professionals is (thank you reality TV). So I have a simple request to stop the further degradation of our industry’s image:  Read the rest of this entry »

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We’re very excited to present to you today a combination of fantastically informative features and the opportunity for you NYC-area folks to get the chance to win free tickets to see marketing superstars Gini Dietrich and Geoff Livingston at their G2 Marketing in the Round training, on June 20th, 2012 from 4:00p to 7:30p, which is based on their new volume Marketing in the Round.

Following the training, the two marketers will be joined by Michael Schecher, digital marketing director for Honora Pearls, to conduct a panel discussing best practices in integrated multichannel marketing programs to be moderated, by yours truly – Nathan Burgess.

Even if you don’t win the free tickets, we’ve got a discount code for $20 off the ticket price for when you decide you’d like to attend.

And so, without further adieu, a brief into to the concepts presented in Marketing in the Round and at the end of the page a download link for the excerpt and discount code for the event. Read the rest of this entry »

Pitching © by Will Folsom

Every now and then we get perfect, on target pitches and press releases.  Most of the time, they’re ok, and then very occasionally we get the real stinkers.  The ones that <sarcasm> fit perfectly into our designated coverage and readership.</sarcasm>

Yesterday must have been a very special day as we received not one, but two completely mistargeted pitches.

Mercifully I’ve removed the names of the offending senders, but otherwise, below please find, for your reading pleasure, pitches perfectly suited to you, our readers (I assume I didn’t have to use the sarcasm tags this time around). Read the rest of this entry »

Content creation in the form of curating content, your own and that of others, is the hot new trend  in the digital world. Notable platforms have emerged which cater specifically to this form – YouTube playlists, Tumblr blogs, and, of course, Pinterest.

Tuning the content you’ve created is a bit of a different beast than doing the same thing to content you’re curating.  When actually creating new content there’s a built in system to avoid creating too much irrelevant content (at least for good writers and self-editors).  You’ll know if you’ve done something before, and if so from what perspective and tone. Read the rest of this entry »

We at PRBC, and many others have discussed the use of QR codes in marketing programs.  It’s likely, as a SM/PR/Marketing community we’ve not only beaten a dead horse, but a dead & buried horse and made the likes of the ASPCA scratch their heads.

So, upon sitting down at a local establishment recently I was somewhat jazzed seeing this display on their table tents. Read the rest of this entry »

Dear Readers -

As we come out of winter hibernations we realized you may have missed a few of our greatest posts (based on traffic).  And so, we did some of the heavy lifting for you – below you’ll find our most trafficked posts since 1/1/2012, presented in alpha order.  There should be a gem or two in there you missed first time around.  Enjoy!  Read the rest of this entry »

I was recently graced with a review copy LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign by Kelly Groehler with Dave Ladd, Greg Swanholm, and Bass Zanjani.  The book is available as both an e-book, hardcopy and has presences on Facebook and Twitter.  The foreword is available as a free download at the bottom of this post.

This wonderful volume is different than a number of the other social media books out there, in a number of good ways. Read the rest of this entry »

I like to think the best of people until they give me a reason not to. I’ve seen bad client relations, bad journo-relations, bad motivation in building or executing strategies…frankly I’ve heard (or seen) some weird stuff.

I like to think we get beyond that here at PRBC. Read the rest of this entry »

In the last 24 hours I’ve happened upon two excellent examples of SM strategies and tactics.  One excellent because it’s good, one excellent in its badness.  First, the bad. Read the rest of this entry »

Sometimes you just know how a conversation with a job candidate would go based on their cover letter and/or resume. Usually those folks don’t get called back for an interview, but if they were to, I would hope some of those interviews would go something like this… Read the rest of this entry »