What do you read?
I read blogs – a lot of them. Some are for me because they’re in areas that interest me – such as Geekosystem and Singularity Hub, industry blogs so I can know when FB changes the proper picture size from 404×404 to 406×406 and can spend hours assigning someone to rewrite our best practices memo on the topic – Mashable, All Facebook, and Brafton. I read some just for fun – like TastefullyOffensive (for what should be obvious reasons). I don’t read as many as my colleague Robert Checkal who helps curate content for some of our clients – his Google Reader is by itself is an occasional S__storm of great content. Read the rest of this entry »
Before we get to this week’s weekly wrap-up of posts – we’ll start with a request for Humane Society volunteers for an event in NYC next week. Details below:
Wanted: Volunteer Tweeter/Photographer for World’s Most Expensive Pet Wedding
What: Animal Fair Magazine is hosting a benefit for the Humane Society of New York on Thursday, July 12th. This dog “puptial” will be breaking the Guinness Book for the most expensive dog wedding ever. More details of the event are provided in the links below. Read the rest of this entry »
Momentum, or what some think of as Newton’s First Law of Motion, “Every body remains in a state of rest or uniform motion (constant velocity) unless it is acted upon by an external unbalanced force,” not only applies to “every body” in motion but also to everybody.
Success begets success – it’s that x factor that helps makes great salesmen phenomenal and bad ones lousy.
It’s also the factor that makes the downer client or co-worker the downer on all occasions. They start their day off badly and by 10a are dragging everyone else down.
The opposite is also true, so all is not lost. There’s always (hopefully) one person in an office that can crack a joke at the worst situation and provide the best way out of the mess. We could all use more of them. Read the rest of this entry »
How are today’s agencies building, or rebuilding, their services? How are they staffing for these new services? Siloed or integrated programs? Standalone teams or cross-practice groups? We’ll examine these questions in a series of upcoming posts and I’d love to hear from those in the trenches, rather cubes, as well as those in the corner offices.
Ten years ago most PR professionals would learn everything they needed to simply by working. There may have been some silos or skills that most people didn’t touch, but those were for specialized areas. Read the rest of this entry »
We’re an industry of words – whether written or spoken, our bread and butter is, at its core, words.
- What position will the candidate take?
- What is the company’s announcement going to be?
- Talking points, key messages, sound bites…
The list goes on and on. The problem – words themselves – while having the immense power to move mountains, by themselves are meaningless.
Starting today and running through until Labor Day we’re featuring 5 posts from around the web you may have missed probably worth your attention. We’ll be rotating off who’s curating the posts so you’ll get a slightly different perspective each week.
And so, without further adieu, this week’s Friday Five (and none of them are about a certain social network’s IPO…at least not this week): Read the rest of this entry »
I made a mistake yesterday. I opened my full Twitter stream – a few thousand folks (probably 90% or more PR or Marketing professionals) talking all at once.
It seems there is a very vocal contingent, of or our own professionals, who know nearly nothing about civics, world politics or anything beyond the next Twilight book or score of the current game. Further, we sadly know what the common perception of PR/Marketing professionals is (thank you reality TV). So I have a simple request to stop the further degradation of our industry’s image: Read the rest of this entry »
We’re very excited to present to you today a combination of fantastically informative features and the opportunity for you NYC-area folks to get the chance to win free tickets to see marketing superstars Gini Dietrich and Geoff Livingston at their G2 Marketing in the Round training, on June 20th, 2012 from 4:00p to 7:30p, which is based on their new volume Marketing in the Round.
Following the training, the two marketers will be joined by Michael Schecher, digital marketing director for Honora Pearls, to conduct a panel discussing best practices in integrated multichannel marketing programs to be moderated, by yours truly – Nathan Burgess.
Even if you don’t win the free tickets, we’ve got a discount code for $20 off the ticket price for when you decide you’d like to attend.
And so, without further adieu, a brief into to the concepts presented in Marketing in the Round and at the end of the page a download link for the excerpt and discount code for the event. Read the rest of this entry »
Every now and then we get perfect, on target pitches and press releases. Most of the time, they’re ok, and then very occasionally we get the real stinkers. The ones that <sarcasm> fit perfectly into our designated coverage and readership.</sarcasm>
Yesterday must have been a very special day as we received not one, but two completely mistargeted pitches.
Mercifully I’ve removed the names of the offending senders, but otherwise, below please find, for your reading pleasure, pitches perfectly suited to you, our readers (I assume I didn’t have to use the sarcasm tags this time around). Read the rest of this entry »