Posts Tagged ‘marketing’
Interview with Mark Schaefer, Part II
If you’ve yet to see Part 1 of this fantastic interview with Social Media and overall Marketing smartie Mark Schaefer, head on over to the B2B Bliss Blog and take a read and a gander at the video interview with Elizabeth Sosnow. Also, subscribing wouldn’t be worst idea in the world either.
Or, if you’d like to be all wild and crazy about it, watch the below one first, then go watch part 1 as dessert 
. Read the rest of this entry »
Why We Need to Set the Bar Higher When Giving Advice
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Waffle © by ilovememphis
Earlier this week, Ragan.com posted a blog titled, “8 Foods PR Pros Should Avoid.” When I first saw it tweeted, I thought that it may have a few foods that aren’t good as we are working. Maybe I shouldn’t have that chicken finger sub for lunch; should I bypass the Starbucks breakfast sandwich. Heck, maybe I should be skipping Starbucks altogether (ok, that’s not happening).
As I clicked the link and actually read the blog, it was neither about foods we shouldn’t eat nor healthier options. The blog discussed how on the next visit to the store, we “consider which items not to buy. These products can rattle PR pros by planting negative subliminal messages in their psyches.” Read the rest of this entry »
How to be a Content Curation Intellectual Thief
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What are some tips to create your own content through content you have curated?
Last week while on a business trip, I struck up a conversation with a gentleman seated next to me on the plane (who also happened to be a tech marketer) about content curation and how difficult it can be at times to keep up with the barrage of information flowing through the Web. We discussed all of the curation tools available, what we liked and didn’t like about them and successful ways to organize consistent, timely, and relevant information updates to our respective communities that kept them active and engaged. During the discussion I asked him what he thought was the key to successful curation that helps a marketer create their own meaningful, innovative content. After all, successful content curation requires the right mix of original content to help maximize SEO potential.
“Learn how to be an intellectual thief,” he said. Read the rest of this entry »
Propinquity Marketing Strategy
The law of propinquity states that the greater physical (or psychological) proximity between people, the greater the chance that they will form friendships or romantic relationships. It was first theorized by psychologists Leon Festinger, Stanley Schachter, and Kurt Back in what came to be called the Westgate studies conducted at MIT (1950).
There are various types of propinquity including Industry/Occupational Propinquity, in which similar people working in the same field or job tend to be attracted to one another. Residential Propinquity, in which people living in the same area or within neighborhoods of each other tend to come together. And Acquaintance Propinquity, a form of proximity in existence when friends tends to have a special bond of interpersonal attraction.
To this list we’d add Marketing Propinquity. Read the rest of this entry »
The Summer Week That Was June 18- June 22
It is summer and hopefully PR professionals are hitting up the beaches and enjoying some travel. I am sure that the cell phone is not far and the laptop is in tow but hey it’s an effort to relax and unplug.
Social media has changed the way that people are traveling and documenting their summer vacations. No longer are tourists spotted only by the cameras hanging around their necks and the maps in hand. They are now using their iPhone for a camera and documenting their entire trip through live tweeting or Facebook check-ins. Facebook recently released a list of the Most Social Landmarks based on this trend. Read the rest of this entry »
SOLOMOCO is the Future According to Head of Social and Mobile at Google
Mobile marketing will be a mainstream commercial powerhouse. Local search will be a key battlefield. Social media will continue to be part of everything. That’s the future of marketing and PR according to Google’s Head of Social and Mobile Solutions, Tim Reis.
Sure social is already hot and we have been hearing “mobile will be a game changer” for the last few years but Reis recently lifted the covers at the Think Small Achieve Big conference hosted by Vocus and gave a peek of where the next five years will take us and how we can position for success. Read the rest of this entry »
