Tag Archives: marketing

Facebook’s Future

Facebook’s mission is to make the world more open and connected.  Since launching in 2004, Facebook has changed what it means to connect online and has empowered billions to share.  But nearly a decade in, there is uncertainty about Facebook maintaining its top flight position due to changing demographics, competitors, copied innovation and a backlashRead the rest of this entry

Interview with Mark Schaefer, Part II

If you’ve yet to see Part 1 of this fantastic interview with Social Media and overall Marketing smartie Mark Schaefer, head on over to the B2B Bliss Blog and take a read and a gander at the video interview with Elizabeth Sosnow.  Also, subscribing wouldn’t be worst idea in the world either. Or, if you’dRead the rest of this entry

7 Little-Known Tricks to Maximize Your Facebook Page

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Public Relations Ideas for Your Restaurant (And Why This Industry is Different)

Are you thinking of trying to promote your restaurant in creative ways that will give you an edge from your competitors? Public relations in the restaurant industry are a little different than other industries because in order to run a successful restaurant, you have to have a love for the industry and the drive toRead the rest of this entry

Why We Need to Set the Bar Higher When Giving Advice

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How to be a Content Curation Intellectual Thief

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PR Professionals Need to Act Now to Ensure Christmas Campaigns are a Success

As we bask in early September sunshine it’s hard to imagine Christmas is just around the corner. But in the marketing world, it is looming. I am now starting to receive journalist requests for Christmas gift ideas and festive-themed features on a daily basis, so any brands that have not yet planned their strategies needsRead the rest of this entry

Why Brands Shouldn’t Alienate Advocates

Imagine this scenario for a moment, you have a Happy Customer who is directly responsible for more than $12,000 of your referral sales. Happy customer drank the Kool-Aid and was so enthused about your product or service that they convinced 10 friends to drink the Kool-Aid too. Happy customer referred your business time and againRead the rest of this entry

Propinquity Marketing Strategy

The law of propinquity states that the greater physical (or psychological) proximity between people, the greater the chance that they will form friendships or romantic relationships. It was first theorized by psychologists Leon Festinger, Stanley Schachter, and Kurt Back in what came to be called the Westgate studies conducted at MIT (1950). There are variousRead the rest of this entry

The Summer Week That Was June 18- June 22

It is summer and hopefully PR professionals are hitting up the beaches and enjoying some travel. I am sure that the cell phone is not far and the laptop is in tow but hey it’s an effort to relax and unplug. Social media has changed the way that people are traveling and documenting their summerRead the rest of this entry