Category Archives: John Trader

2013: The Year that Social Media Will Run out of Kool-Aid

Social media strategies must be based on the unique structure of your own community.
Will this be the year that social media marketers stop "drinking the Kool-Aid?" (Photo courtesy of zombieite on Flickr)

Anyone who operates within the social media space knows all too well “the bandwagon effect” that new platforms and pundits’ prognostications can have on the entire ecosystem.  A new tool is released, a different approach to a standard procedure is introduced, predictions abound of what direction the industry is headed in, and advice on how to maximize your social media efforts are as common as spilled popcorn on a movie theatre floor. Those that blindly follow advice without critical examination or thinking of the nuances of their own communities are often referred to as “drinking the Kool-Aid.” Continue reading

PR Flubs, Missed Opportunities, and the Human Touch

Did HMA miss a PR opportunity by not having a presence on social media?
Image from Flickr: Some rights reserved by nffcnnr

If you haven’t heard of Health Management Associates (HMA), that’s ok, few would probably know who they are. That is unless you watched the 60 Minutes segment this past Sunday on how they are allegedly encouraging administrators and physicians at hospitals they own to admit as many patients as possible, in order to boost profits. The public company, headquartered in Naples, FL and whose shares are traded on the NYSE, “through its subsidiaries owns and operates (15) general acute care hospitals and other health care facilities in non-urban communities, as reported on their Wall Street Journal company profile. Continue reading

What Will You Do in Your Next Term?

What public ideas and strategies will you bring to the table in 2013
Flickr Image Courtesy of Vox Efx

Watching the presidential race unfold over the last year and a half has taught me that there were two sides of the fence you can be on when discussing the candidates and their plans for the future of our country:

A. You support one candidate, understand what their plan is, and offer your own opinions on what additional ways we can solve problems that face our country & communities

B. You support one candidate

If voting has taught me anything, it’s to pay attention what people are saying, internalize it, and then form my own opinion based on personal beliefs of what can and can’t work to improve our country. John Adams once said:

“Always vote for principle, though you may vote alone, and you may cherish the sweetest reflection that your vote is never lost.” Continue reading

How to be a Content Curation Intellectual Thief

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This is an educational blog post that offers tips on how to create original content through content curation.
What are some tips to create your own content through content you have curated?

Last week while on a business trip, I struck up a conversation with a gentleman seated next to me on the plane (who also happened to be a tech marketer) about content curation and how difficult it can be at times to keep up with the barrage of information flowing through the Web. We discussed all of the curation tools available, what we liked and didn’t like about them and successful ways to organize consistent, timely, and relevant information updates to our respective communities that kept them active and engaged. During the discussion I asked him what he thought was the key to successful curation that helps a marketer create their own meaningful, innovative content. After all, successful content curation requires the right mix of original content to help maximize SEO potential.

“Learn how to be an intellectual thief,” he said. Continue reading