Posts Tagged ‘nfl’
Sports and Social Media…Why it’s Good PR
If you spent any time around the television (or your laptop) this weekend, you most likely were glued to the NFL Divisional Playoffs. One game in particular had my attention… The New York Giants versus the Green Bay Packers (cue NFL Films music).
Being a huge fan of G-Men, I was on the edge of my seat the whole game. However, it was one play that showed why social media is a great companion for sports broadcasts. With the Giants leading 3-0 in the first quarter, Packers receiver Greg Jennings apparently fumbled the football after a catch. Game referee Bill Leavy went to the replay booth to review it. Leavy decided that it wasn’t a fumble, despite the game broadcast showing multiple angles that the ball was coming out. Read the rest of this entry »
The NFL’s $230M Jackpot: In-Game Jersey Ads
As the NFL barrels toward a potential March 4 lockout (potentially leaving a comically ridiculous $9 billion in annual revenue on the table), there have been a myriad of ideas, excuses and fanciful dreams from all sides as to how the league, the owners and the players can collectively get richer.
One idea that I haven’t seen — until now — is intriguing, but controversial: selling ad space on player’s jerseys. And as the New York Post reported recently, more than $230 million in annual advertising revenue is up for grabs if the NFL is willing to go the way of European soccer teams, NASCAR and other leagues that have opened up the most valuable advertising real estate in sports.
Personally, I have mixed feelings about this idea. Read the rest of this entry »
The fuss about Who Dat…
As a sports fan, you always want to see your team make it to the championship. Just getting to the game is good for community morale as well as local businesses. For fans of the New Orleans Saints, some of this goodwill and joy has lost its luster as the NFL and some members of Louisiana are locked in an ugly PR battle over two words – Who Dat. For those of you that are unfamiliar with the phrase, it has been the rallying cry of the Saints and their fans. It was also prominently displayed in the Super Dome following their NFC championship win.
Yes, there are other two-word phrases that are much worse, so why the focus on these two? One word answer – trademark – read merchandising. Read the rest of this entry »
