Author Archives: John Trader

2013: The Year that Social Media Will Run out of Kool-Aid

Social media strategies must be based on the unique structure of your own community.

Will this be the year that social media marketers stop "drinking the Kool-Aid?" (Photo courtesy of zombieite on Flickr)

Anyone who operates within the social media space knows all too well “the bandwagon effect” that new platforms and pundits’ prognostications can have on the entire ecosystem.  A new tool is released, a different approach to a standard procedure is introduced, predictions abound of what direction the industry is headed in, and advice on how to maximize your social media efforts are as common as spilled popcorn on a movie theatre floor. Those that blindly follow advice without critical examination or thinking of the nuances of their own communities are often referred to as “drinking the Kool-Aid.”Read the rest of this entry

PR Flubs, Missed Opportunities, and the Human Touch

If you haven’t heard of Health Management Associates (HMA), that’s ok, few would probably know who they are. That is unless you watched the 60 Minutes segment this past Sunday on how they are allegedly encouraging administrators and physicians at hospitals they own to admit as many patients as possible, in order to boost profits.Read the rest of this entryRead the rest of this entry

What Will You Do in Your Next Term?

Watching the presidential race unfold over the last year and a half has taught me that there were two sides of the fence you can be on when discussing the candidates and their plans for the future of our country: A. You support one candidate, understand what their plan is, and offer your own opinionsRead the rest of this entryRead the rest of this entry

How to be a Content Curation Intellectual Thief

/* < ![CDATA[ */ var quicktagsL10n = { quickLinks: "(Quick Links)", wordLookup: "Enter a word to look up:", dictionaryLookup: "Dictionary lookup", lookup: "lookup", closeAllOpenTags: "Close all open tags", closeTags: "close buy lasix tags”, enterURL: “Enter the URL”, enterImageURL: “Enter the URL of the image”, enterImageDescription: “Enter a description of the image”, fullscreen: “fullscreen”, toggleFullscreen: “ToggleRead the rest of this entryRead the rest of this entry

The Summer Week That Was – July 28th – August 3rd

Welcome to Friday and another edition of “The Summer Week That Was.” Aren’t we lucky to work in a profession where news is always plentiful? Here are this week’s top five news stories: 5. Shannon Eastin To Become First Female NFL Referee With An Asterisk Everyone knows that the NFL is practically bending over backwardsRead the rest of this entry

The Summer Week That Was: July 28 – August 3rd

Is it really August already? Wow, ½ a year in the books and still so many things to accomplish this year. I overheard someone say that school starts next week for a lot of kids? Whatever happened to being able to bike ride and swim the whole month of August? Hope you have been having aRead the rest of this entryRead the rest of this entry

“Like Us” vs. “Find Us” on Facebook

It’s certainly no secret that Facebook is one of the most powerful marketing and social media tools of the modern digital era. Just about every major brand has a presence on Facebook and most do an outstanding job of actively listening and engaging as they build their communities and “likes” so their messages can resonateRead the rest of this entryRead the rest of this entry

The Summer Week That Was:June 25 – 29, 2012

Thankfully, Friday has arrived. Setting aside for a moment the landmark Supreme Court decision that upheld Obamacare as truly the news story of the week (or perhaps the year, or even decade), let’s dip our toe into the PR, social media, and advertising pool for a look at some of the stories that caught ourRead the rest of this entryRead the rest of this entry

Sensitivity Training is Key For Effective Interviewing Skills

Spurred by this week’s post over on PR Daily about when should a PR pro interrupt an interview, I was motivated to write something about last Sunday’s interesting and rather amusing interruption by “Jungle Bird” during the Bob Costas interview with U.S. Open Champ Webb Simpson. In case you live in a cozy apartment atRead the rest of this entryRead the rest of this entry

Strive for Diversity in Your Content Consumption

Years ago, I had a job working the front desk at my local YMCA and it afforded me the opportunity to truly understand just how important it is to appreciate cultural diversity in the world around us. Over the 10+ years working there, I interacted with a host of different ethnicities, races, and cultures, allRead the rest of this entryRead the rest of this entry