Posts Tagged ‘facebook’
Asking for Likes isn’t a Social Strategy
As a community manager, you need to be adept and keep in tune with your audience. How do they react to posts? Will they be your champions in a crisis? Do they really like you?
One of the buy cialis online
ways we find out if followers enjoy what we post is the good ol’ “like” on Facebook. It’s a magical button. It brings joy and makes the sky seem brighter and really makes kittens happy. Ok, I kid. Read the rest of this entry »
How Real Estate Agents Can get a Leg Up on Facebook
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IMG_0381 Floorplan © by mikemccaffrey
Just recently passing one billion users, Facebook is the undisputed king of all social media sites. Its closest competitor in 2012, Twitter, only has around 200 million users. What this means for business is that any type of market can become vibrant if presented correctly on Facebook, even real estate.
Although much of the world is still behind the 8 ball on home values and stagnant properties, some real estate professionals are experiencing a lot of success by marketing their properties via Facebook. In fact, if taken as a world on its own (which is essentially what Facebook is), there is no slow market in real estate online. Read the rest of this entry »
Isaac Lessons Learned
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Hurricane Isaac makes landfall. © by Official U.S. Navy Imagery
Well New Orleans is finally surfacing after Hurricane Isaac made an appearance in our city. As a communicator it was hard to be without power. No power may mean no AC and everything in your fridge is spoiling but to a communicator no power means no TV and no internet. I was so desperate for information and to connect with the outside world that I went as low as to “watch” the radio. Read the rest of this entry »
Do you Need to Have a Bland Internet Persona?
Personas © by nicolasnova
Nowadays it is not unusual to hear someone being fired for something they posted online, tweeted or said in the media. It seems there is a new Internet gaffe every day, and sometimes these faux pas are committed by industry insiders who ought to know better.
The latest head to roll for a media gaffe was Joe Williams, a writer for online publication Politico. Williams and Politico had a mutually agreed partying of ways after right-wing media targeted him for saying that “Mitt Romney was more comfortable around white people.”
To many people in the African American community this comment was accurate and harmless, but after right-wing site Breitbart.com whipped up a frenzy of outrage, Williams and Politico began to look bad. Read the rest of this entry »
“Like Us” vs. “Find Us” on Facebook
Offer incentives for someone to "Like" your brand on Facebook
It’s certainly no secret that Facebook is one of the most powerful marketing and social media tools of the modern digital era. Just about every major brand has a presence on Facebook and most do an outstanding job of actively listening and engaging as they build their communities and “likes” so their messages can resonate with an increasing pool of customers.
A lot of brands are obsessed with achieving a high ranking through Facebook’s EdgeRank algorithm to govern what is displayed (and how high) on someone’s newsfeed and with good reason. Today’s consumer factors peer review, image, and transparency into their buying decisions more than ever before so remaining front and center within a person’s newsfeed is priority #1. This, most of us have already figured out. Read the rest of this entry »
Age Doesn’t Mean Jack in Social Media
Aged © by tonyhall
We like to think that we (sometimes) know it all. In this age of gurus, jedis, and ninjas, it is easy to have a sense of social entitlement. I’m sure you are thinking about a time you thought you were BMOC (Big Man on Campus). Maybe a blog post blew up; maybe you had a tweet shared by a celebrity.
On Friday, Cathryn Sloane had an article posted on NextGen Journal, titled, “Why Every Social Media Manager Should Be Under 25.” Sloane, a recent graduate of the University of Iowa, writes. Read the rest of this entry »
When a Thanks isn’t a Thanks
Two words in the English language are sometimes very hard to say. That would be: Thank You. Now, before you click off to another site because you think I’m going all Emily Post, let me explain.
You see, as we become more social, we are becoming more impersonal. It shouldn’t be that way. Just because we interact on Twitter, Facebook, etc., it doesn’t mean we should forget what it means to actually talk to someone. Quick texts from an iPhone or brief emails from your office desk may say, “Thx” or “:-),” but is it really a thanks? Read the rest of this entry »
The Summer Week That Was:June 25 – 29, 2012
Microsoft Buys Yammer
Thankfully, Friday has arrived. Setting aside for a moment the landmark Supreme Court decision that upheld Obamacare as truly the news story of the week (or perhaps the year, or even decade), let’s dip our toe into the PR, social media, and advertising pool for a look at some of the stories that caught our eye this week which you may have missed. Not necessarily listed in their order of importance, here are some stories that we felt were worth passing on to you, our loyal readers, as significant for our industry: Read the rest of this entry »
The Summer Week That Was June 18- June 22
It is summer and hopefully PR professionals are hitting up the beaches and enjoying some travel. I am sure that the cell phone is not far and the laptop is in tow but hey it’s an effort to relax and unplug.
Social media has changed the way that people are traveling and documenting their summer vacations. No longer are tourists spotted only by the cameras hanging around their necks and the maps in hand. They are now using their iPhone for a camera and documenting their entire trip through live tweeting or Facebook check-ins. Facebook recently released a list of the Most Social Landmarks based on this trend. Read the rest of this entry »
