Author Archives: Shelly Kramer

Brand Crisis Comms: This Is How You Do It Right

Crowdfunding giant Kickstarter hit a rough patch lately with some project misses (and some all-out fails), but one thing they’ve done right? Crisis communications, a notoriously complicated area for brands and businesses—and one that can, in many instances, determine overall brand image and sometimes even the ultimate success of a company.Read the rest of this entry

Agency Outreach Gone Wrong: And How to Avoid It

Work as part of a PR or ad agency team doing outreach to bloggers or influencers on behalf of your client? If so, there are some easy steps to follow to make sure your outreach yields good results. And before I begin, I’ll say that this post was prompted because I got a very niceRead the rest of this entry

Writing Workshop: Before You Hit Publish

While my Kansas City friends were stuck with more snow, I spent the end of last week soaking up the sun and fun in the Gaylord Biodome at Blissdom (where is that sarcasm font when you need it)? At V3, we work with agencies and brands and do a lot of blogger and influencer outreach.Read the rest of this entry

7 Little-Known Tricks to Maximize Your Facebook Page

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How Are You Using Pinterest In Your PR Campaigns

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Lessons From Kansas City Chiefs Social Media Blunder

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Future Marketing or PR Pros: 8 Tips To Help You Rock Your Job

Thinking about a career in Marketing or PR? You likely have some pre-conceived notions about the position—Mad Men-esque awesometastical clients, wild agency parties or scoring sweet swag from your latest batch of A-list clients. Consider this your wake-up call. Before you sigh, roll your eyes and wander off to watch more of the Olympics, stayRead the rest of this entry