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Posts Tagged ‘Brian Solis’

Who Owns Social: Everyone. Period.

January 9, 2013 | Author Shelly Kramer

The argument about who owns social media corporate-wide is ongoing. Usually the debate about “ownership” is between PR and marketing and it gets tiresome. I believe that practitioners are often so self-absorbed and so accustomed to operating in silos that they have trouble stepping back and taking the long view. Read the rest of this entry »

Posted in Shelly Kramer | Tags: 6 reasons pr pros should manage social media, Brian Solis, corporate social media strategy, corporate social media tips, effective social media strategy, social intelligence, social media and organizational culture, social media marketing resources, social media marketing tips, successful social media for businesses, who manages social media, who owns social media, why pr pros shouldn't manage social media | 1 Comment »

Let’s get engaged

April 5, 2010 | Author Eric Berto

What would it take for you to marry a brand? In Brian Solis new book, “Engage,” he lays out his rules for businesses, brands and individuals who are looking to utilize this newfangled contraption called social media to boost their bottom lines.

I had an opportunity to not only read the book, but also to chat with Brian about it.

Q: Tell me: Why this book; why now? Read the rest of this entry »

Posted in Eric Berto | Tags: Brian Solis, engage, Engage book, PR book, social influence, solis | 3 Comments »

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