The argument about who owns social media corporate-wide is ongoing. Usually the debate about “ownership” is between PR and marketing and it gets tiresome. I believe that practitioners are often so self-absorbed and so accustomed to operating in silos that they have trouble stepping back and taking the long view. Continue reading
What would it take for you to marry a brand? In Brian Solis new book, “Engage,” he lays out his rules for businesses, brands and individuals who are looking to utilize this newfangled contraption called social media to boost their bottom lines.
I had an opportunity to not only read the book, but also to chat with Brian about it.
Q: Tell me: Why this book; why now? Continue reading