The argument about who owns social media corporate-wide is ongoing. Usually the debate about “ownership” is between PR and marketing and it gets tiresome. I believe that practitioners are often so self-absorbed and so accustomed to operating in silos that they have trouble stepping back and taking the long view. Continue reading
[Editor’s Note: After my recent visit over to the PR MAMA blog we’re honored to be graced by the presence of the lovely & talented Stephanie Smirnov.]
I’m frequently asked to advise young people trying to break into the PR agency world. Given the extremely collaborative, service-oriented nature of our business, a high degree of emotional and social intelligence is a true asset for any aspiring agency pro.
Wondering if you’ve got the chops to function in a fast-paced environment where clients call the shots, colleagues test your patience, and elusive media stonewall your pitching attempts? I’ve devised this quick quiz to help assess your agency potential. You can thank me later.