In September 2011, I embarked on my solo public relations pro journey. Although, it wasn’t necessarily on my terms, I always dreamed of being my own boss. When the opportunity did arise, I was excited and eager to take on the solo PR world. It’s been nearly two years now, so how do I feel? It’s… Read the rest of this entry
Tag Archives: clients
Creativity Can Be A Rare Commodity
We have all seen a campaign launched for a competitor that is just brilliant and out of the box creative. You beat yourself up about why you didn’t think of that first or what you will say to your client or boss when the campaign is mentioned. You start racking your brain trying to think of what you can come up with to top it…and you can’t come up with anything.
With multiple clients all wanting the next greatest PR strategy, it is hard to keep the creative juices flowing. Creativity doesn’t happen on demand and it usually happens in strange places, such as the shower or at the dry cleaners, when your mind is elsewhere.… Read the rest of this entry
Clients as Facebook Friends – Yea or Nea
Veronica Wei Sopher brought up a great ethical and business question on Facebook the other day. Simply: Do you accept Facebook requests from clients? Interesting question, right? As I contemplated that question, I started thinking about my personal stance on that issue. By nature of being a solo consultant, I tend to view this issue… Read the rest of this entry
Public Relations at South by Southwest
We’ve had it on our calendars for months. March 10-15, Austin, TX. South by Southwest. Maybe you have a client making an announcement there. Maybe a new, young startup out to change the world. Maybe you represent a global brand rolling into town with a caravan. As a communications pro, you have a game plan.… Read the rest of this entry
Clients and Phone Interviews – What’s Your Role?
Congratulations! You’ve scored a phone interview for your client with a big name reporter. Now comes the big question – do you join in? I have worked for people that have stood on both sides of the issue as to whether or not you should be on the phone while a client does the interview. If… Read the rest of this entry
Check and Balance in Every Situation
I had a conversation last week with some really bright folks who run a social media agency in New York that works with several Fortune 500 brands. We got to discussing crisis communications within a real-time setting, and how they could effectively use social media to almost instantly respond to a crisis and mitigate its… Read the rest of this entry
Channeling the Overwhelming Side of Public Relations
It’s been about a month now since I joined Sternberg Strategic Communications and began, in earnest, working toward the career-long goal I have set for myself to “build something great. And in that month’s time, the biggest concept that has stuck out to me is one maybe I should have learned early in my public… Read the rest of this entry
How to Avoid Pitching in Bizarro World
Unless you grew up being too cool for school, you’ll remember the Superman comics where Supes stumbles into Bizarro World, where everything is backwards. Or at least really weird. Bizarro World can occur at any moment in real life too, and it’s an affliction that especially affects flacks and their clients. Here’s what happens when… Read the rest of this entry
Are Clients Ready for PR 2.0?
I first wrote this post in August, just before we started PRBC, thinking it would be a nice way to give others a glimpse into my thoughts, particularly since I consider myself a pragmatic practitioner and evangelist for the benefits of social media PR. Enjoy! A while back, my good friend Lauren Fernandez wrote a… Read the rest of this entry
What the HECK do my clients think? Spending a bit too much time on Twitter…?
Please tell me I’m not the only one. You sit at your desk, trying to hold in the giggles from something brilliantly funny that just popped into your head. “I have to tweet that! I’m a genius!” you say. (Ok, that’s a bit far from what I say to myself, but you get the point.)… Read the rest of this entry