Author Archives: Arik Hanson
Clients as Facebook Friends – Yea or Nea
Veronica Wei Sopher brought up a great ethical and business question on Facebook the other day. Simply: Do you accept Facebook requests from clients? Interesting question, right? As I contemplated that question, I started thinking about my personal stance on that issue. By nature of being a solo consultant, I tend to view this issue… Read the rest of this entry
Four Event Planning Lessons I Learned From BlogWorld
This year, I had the wonderful opportunity to co-organize the Social Media Business Summit track (the largest track at BlogWorld) with my friend and colleague, Chuck Hemann. We started planning the track in July by identifying sessions we thought would resonate with folks and started finding speakers who could speak to those topics (with the… Read the rest of this entry
Why Customers Don’t Care About Your Corporate Values
Over the last weekend, I visited our great state’s State Fair. By many accounts, it’s the best state fair in the country (take THAT Iowa!). While our family had a blast eating greasy, fried food, hitting the Giant Slide and sitting on virtually every tractor on “Machinery Hill” (my son LOVES tractors), I spent a… Read the rest of this entry
4 ways to beat the social media clock
One concern I continue to hear from folks across the board: How do I manage my social media time and resources? “I’m already strapped for time. How do I fit this in?” “How do I manage my accounts over the evening hours and on the weekends?” “My senior management staff doesn’t have time for this… Read the rest of this entry
3 PR lessons from the recent Ning announcement
In case you missed it, Ning recently announced it will be phasing out its free service to users–one of the core tenets of the platform since it launched years ago. There have a been a few interesting posts about the decision, including a great rant by Shel Holtz. But, let’s set the actual decision aside for… Read the rest of this entry
Time for the Digital Conference Scene to Evolve
Recently I had the opportunity to attend a local event sponsored by LaBreche and Twin Cities Business named: Reputations. The keynote? None other than Chris Brogan. The event also featured a solid panel of communicators and leaders from local agencies and organizations like Best Buy and Select Comfort (disclaimer: client). Leading up to the event,… Read the rest of this entry