Staying organized is easier for some than others—that is a fact. Even the savviest of us have had something fall through the cracks. With the end of the year coming, and a million and one projects to get done, it’s nice to get back to the basics of organization. You don’t need a complex system to stay organized, you just need to find a system that is right for you, and you alone.
- Tackling the Email Beast. As a PR professional, or marketer it’s likely to get hundreds (if not thousands) of emails a day. We can’t sit around all day and just respond to emails–so what do we do? We need to tackle the beast in one fell swoop. Folders will save your life–seriously, they will. If I need to find an email quick, fast and in a hurry I know I can go to the folder and find it fairly easily. This also cuts down on your inbox number, and keeps your important emails stay where you can see them. If you use Gmail, you should try their new feature Priority Inbox, which does this process for you automatically. Continue reading
One concern I continue to hear from folks across the board: How do I manage my social media time and resources?
“I’m already strapped for time. How do I fit this in?”
“How do I manage my accounts over the evening hours and on the weekends?”
“My senior management staff doesn’t have time for this stuff. But, they want us to be involved.”
Time management is a potential huge barrier for organizations looking to dive into social media and digital PR. In fact, with so many companies now adopting the tools, I tend to think it might be one of the top concerns right now. Continue reading
There is no doubt the public relations business is a busy, exciting and hyperactive assault on the mind, senses and body. Simply put: It is a profession that requires you to mentally (and sometimes physically, particularly with those pesky events) give it your all every day. And at one end of the spectrum, these indelible facets of the business are what makes it so great and such a wonderful profession to work in, but they can also be the downfall of many, the cause of extreme burnout, if not managed and dealt with properly.
Which is probably why there are so many damn blog posts, articles, books, and Web sites devoted to work/life balance and effective time management and whether you need to separate your personal life/time from your professional life/time, or if you should choose the new trendy time-management theory of “your job and your personal life should blend harmoniously and in perfect sequence with one another.”
I say bulls*** to all of that. Continue reading
In a recent post from blogger Complicated Mama, she talked about a few encounters she had at last week’s Toy Fair. In a surprising turn of events, she was confronted with rude company reps that wanted nothing to do with bloggers. What was even more interesting is that in addition to writing for her own blog, she was also writing for a toy industry trade publication. Oops!
I know from personal experience that trade shows, especially ones as large as Toy Fair, can be incredibly hectic and exhausting. Camera crews, journalists, reporters – there are hundreds of companies all vying for the attention of the media. PR reps go to great lengths to set up appointments beforehand, create attention-getting stunts and more. Continue reading
Well being that it has been one month, and one week, since my last post, it’s probably time to jump back on the bandwagon. Between a new job, moving to NYC, and the holidays, balancing everything has been quite difficult for me. Honestly, if it has been difficult for me, it most likely has been difficult for more out there, hence the post on Time Management.
I feel like every interview I go on, when someone asks “What is your weakness?” I always say, ‘Time Management.’ It’s definitely an easy out, because most people have time management issues so it’s pretty acceptable – and I’m not about to admit a fault that I have that isn’t acceptable…Now, don’t get me wrong, some people have natural time management skills, have minor OCD, can stick to agendas, and fit everything in their life, but this is definitely something that takes time. The real question is how does one learn time management skills? Continue reading
Please tell me I’m not the only one. You sit at your desk, trying to hold in the giggles from something brilliantly funny that just popped into your head. “I have to tweet that! I’m a genius!” you say. (Ok, that’s a bit far from what I say to myself, but you get the point.)
But wait! My client Scooby Doo Scuba Gear follows me on Twitter . . . Shoot! I can’t tweet that. They will see it. They will think I’m nuts. Continue reading