To me, bloggers are like pit bulls (I love pit bulls). Most of them are nice, loyal and even affectionate. But some really aggressive ones have given the whole species a bad name.
Because some bloggers have replied with grumpy emails or have even publicly criticized brands who try to approach them, many PR pros and marketers are stumped when it comes to choosing which bloggers to contact about potentially representing their brand. Continue reading
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PRBC has talked a lot about blogger outreach from the PR side (see: Pitch Problems
and Need Blogger Outreach? A Case Study in How NOT to Do It.
This post is about bloggers reaching out to PR professionals.
It shouldn’t come as a surprise that there are unscrupulous content producers in content farms looking to get as many clicks on their links as possible. Continue reading
This week, I’m presenting at a local conference on blogger relations, which has me thinking about what separates the “good” blogger relations from the bad.
We’ve all heard that relationships matter, right? But, it’s not always realistic to think we can build a solid relationship with every blogger (or traditional journalist, for that matter) before the pitch. Especially if you work in an agency environment, with clients in multiple industries.
So, what’s the secret to effective blogger outreach?
Not too long ago, a blogger emailed this to me after receiving my pitch:
I really appreciate you taking the time to know a little bit about me before you emailed me. You have no idea what a difference that personalization makes. Or, maybe you do. But in case you don’t hear it enough, good job!
Personalization. You’ll notice this is the beginning of a theme . . . Continue reading
In a recent post from blogger Complicated Mama, she talked about a few encounters she had at last week’s Toy Fair. In a surprising turn of events, she was confronted with rude company reps that wanted nothing to do with bloggers. What was even more interesting is that in addition to writing for her own blog, she was also writing for a toy industry trade publication. Oops!
I know from personal experience that trade shows, especially ones as large as Toy Fair, can be incredibly hectic and exhausting. Camera crews, journalists, reporters – there are hundreds of companies all vying for the attention of the media. PR reps go to great lengths to set up appointments beforehand, create attention-getting stunts and more. Continue reading
Having your blog or Web site rank high in search engine is essentially a guaranteed way to convert sales. But as a PR person, how can you help your clients achieve number-one ranking nirvana?
While at the recent BlogWorld Expo, I sat in on a session that proposed the creation of a network of blogs with content specific to the various products or services your client sells. Relevant key words in the blogs’ titles and content will help it rank so that it does not dilute the keywords in other articles. The strategic use of keyword specific anchor text and linking structures will help as well. Continue reading