Tag Archives: blog

Merry Blog Christmas

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Holiday Card © by the prodigal untitled13

Temperatures are starting to get cooler in areas of the country. Do you know what that means? You are behind on your Christmas PR plan!

If you are buried under in your daily to-do list and Christmas seems like a million years from now….snap out of it. You may have missed the majority of the Christmas spreads in the most desirable magazines but you can still pull it off.Read the rest of this entry

Bloggers Need PR Outreach Tactics Too

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Klout Tries to Adjust your Influence…Again

Klout sent the social media world into a bit of an uproar on Oct. 26, when it tweaked how they measure influence. According to Klout, influence is the ability to drive action and is based on quality, not quantity. When someone engages with your content, they assess the action in the context of the person’s ownRead the rest of this entryRead the rest of this entry

Engagement…Is There One True Definition?

I was scouring the blogosphere last week after getting some recommended posts via re-tweets. Of the three I read, all had different definitions of engagement in social media. In our ever changing world, we’ve had to define and re-define certain aspects of PR and marketing. I would think we’d have engagement pretty well narrowed downRead the rest of this entryRead the rest of this entry

Defining PR – Is it Really that Hard to do?

A recent post at Ragan.com caught my attention.  It was based on the premise that public relations has a definition problem.  According to the author, Frank Strong, if you ask 10 PR pros to define PR, you’d get 10 different answers. Sadly, he’s right and that’s the issue.  Why are we having such a problem explaining whatRead the rest of this entryRead the rest of this entry

Are you really giving thought to starting a blog?

Due to work commitments, general life obligations and competing for the title of Miss CT, I disappeared from the PRBC blog for an extended period of time. Trust me that this was neither intentional nor planned. I’ve always been committed and punctual with my blog posts for this site . . . but things justRead the rest of this entryRead the rest of this entry

Christina’s Coffee Talk: Sasha Muradali

This week I had the pleasure of chatting with Sasha H. Muradali. She is a lover of all things social media, runs ‘Little Pink Book’ (now on Amazon’s Kindle.) and is always sparking conversation on Twitter. When Sasha isn’t blogging about the next “it” topic you could find her enjoying musical theatre, going to theRead the rest of this entryRead the rest of this entry