There’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it’s not everything. Every marketer and page… Read the rest of this entry
Tag Archives: engagement
Fine Tune Your Social Focus
I’m old enough to remember the days of bringing a Walkman into my bed at night to try and listen to baseball. On the clearest of nights, I could hear the radio home of the Chicago Cubs, the St. Louis Cardinals, and sometimes, the Boston Red Sox from my New Jersey bedroom. However, most times,… Read the rest of this entry
Engagement…Is There One True Definition?
I was scouring the blogosphere last week after getting some recommended posts via re-tweets. Of the three I read, all had different definitions of engagement in social media. In our ever changing world, we’ve had to define and re-define certain aspects of PR and marketing. I would think we’d have engagement pretty well narrowed down… Read the rest of this entry
Engage with the Hate
I recently began that much-maligned exercise of apartment hunting with my wife in Minneapolis and if I learned anything from the pursuit (other than a realtor’s idea of ‘spacious’ is from the point of view of the cockroaches) it is that businesses need to engage with hate online. Much of our hunting utilized social media… Read the rest of this entry
Build your Community like a Friendship
While building a community around a brand is viewed by many as a business tactic, the manner in which you build your community has very little to do with business. Building a community has a lot more to do with people. In order to build a strong community, a business must treat their community members… Read the rest of this entry