From time to time, in the British Guardian media section there is a tongue-in-cheek ‘Quick Draw McGraw’ award for the PR pro who mails out a press release the fastest after a big on-diary news event ended. Reading one particular sarcastic award recently it was a good reminder to PR of how bad a so-called ‘Quick Draw’ press release can look.
I get that on-diary news is a nice and easy way to bag a few points for the client. A Presidential address, the latest figures from the Fed, annual surveys – everyone knows they are coming, they are usually packed with news and why not get your client’s point of view over to the right target audience? Continue reading
I recently began that much-maligned exercise of apartment hunting with my wife in Minneapolis and if I learned anything from the pursuit (other than a realtor’s idea of ‘spacious’ is from the point of view of the cockroaches) it is that businesses need to engage with hate online.
Much of our hunting utilized social media – we searched ads and sites and used accompanying blogs, tweets and reviews to assess where best to rest our hats. It is safe to say that there is a lot of hate in the social media sphere – from security deposit battles to strange-smelling hallways, the dramas of rental life in the Twin Cities were laid bare online. Continue reading
…..a chance to start the day off right.